Technologic Advance Greatly Expands the Market for VerifyMe’s Brand Protection and Consumer Engagement Solutions
VerifyMe, Inc., providing brand owners time sensitive logistics, authentication, supply chain monitoring, and data-rich consumer engagement features using unique smartphone readable codes on their products, is pleased to announce that it has successfully developed VerifyInk,TM a covert ink technology now available for sale to run on continuous inkjet printers (“CIJ”).
Working closely with its strategic partner, INX International, VerifyMe has successfully developed and qualified its proprietary covert ink technology, VerifyInkTM to run on continuous inkjet printers. When used in combination with VerifyMe’s proprietary and patented reading devices, smart phone integration, dynamic serialization, and cloud-based authentication services, the CIJ VerifyInkTM solution will allow brands around the world to easily launch world class brand protection solutions.
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Patrick White, Chief Executive Officer stated, “This Inkjet technological achievement has taken nearly two years of development. We believe it will allow VerifyMe to scale our business into the massive global product labeling and packaging industry that previously was unable to print our technologies. It represents both a significant new product development achievement and market opportunity for VerifyMe. CIJ printers are widely deployed around the world to mark billions of products across all markets including consumer goods, pharmaceuticals, and food and beverage. Our new inkjet technology will allow brands to easily deploy a low-cost high impact brand protection and consumer engagement capability using large volume flexo and web printing presses and infrastructure that often already exists in their supply chain.”
“As a leading manufacturer of inkjet inks for all types of applications including direct-to-product, the CIJ VerifyInk™ is a natural fit for our product line offering,” said Renee Schouten, Vice President of Marketing for INX International. “We are excited to provide, together with VerifyMe a solution that combines high security and customer engagement to the packaging market, two drivers that are very important to brand owners.”
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