Cross Screen Media, a CTV activation managed service provider for local agencies specializing in political and public affairs, today announced an expanded partnership with Roku (Nasdaq: ROKU), America’s No. 1 TV streaming platform. Cross Screen Media’s agency customers can now accurately measure spend on Roku inventory and through Roku’s Ad Platform. Agencies can also leverage Roku’s ACR viewership data to target precise audiences based on household-level consumption of ads across both linear TV and CTV.

The expanded partnership augments the existing capability for agencies to efficiently reach their target audiences by activating campaigns on Roku’s premium inventory through unique first-party data.

Marketing Technology News: MarTech Interview with Allison Breeding, CMO at Apptio, an IBM company

As political races enter their critical months, the teams from Cross Screen Media and Roku are working closely to empower agencies to efficiently reach target voters and accurately measure each ad campaign to inform future spend.

“With the continued shift in consumption habits, CTV is more critical than ever for political agencies to drive on-target incremental reach. We are thrilled to expand our partnership with Roku to include measurement for our agency customers,” said Michael Beach, CEO of Cross Screen Media.

Marketing Technology News: What Can Help Differentiate Your B2B Marketing Case Study?