Marketing Technology News: Poppulo Names Ruth Fornell Chief Executive Officer

Key Findings:

Open Programmatic Advertising on CTV Devices

  • 16% global CTV IVT rate in Q3 2023
    • Lowest mark in over a year
  • EMEA (36%) reported the highest CTV IVT rate among all global regions
    • North America was the lowest (16%)
  • Traffic from UK (44%) reported the highest CTV IVT rate for any country
  • IVT on Amazon (31%) devices appeared more prevalent than on Roku (13%), Apple (13%), and Samsung (8%)
  • Apps in Roku’s ‘News & Weather’ category had a 22% IVT rate

Pixalate is a global market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate works 24/7 to guard your reputation and grow your media value by offering the only system of coordinated solutions across display, app, video, and CTV for the detection and elimination of ad fraud.

Marketing Technology News: MarTech Interview with Josh Grant, VP, Growth at Webflow