Ring2Media Hires Direct Response Industry Veteran Lauren Mitchell as Senior Vice President of Media

TV Advertising
By PRNewswire
Ring2Media Hires Direct Response Industry Veteran Lauren Mitchell as Senior Vice President of Media
Mitchell Brings a Wealth of Media Knowledge and Results-Driven Marketing Experience

Ring2Media, the nation’s leader in data-driven, performance-based advertising, has hired direct response industry veteran, Lauren Mitchell, as Senior Vice President of Media. Mitchell brings a wealth of media knowledge and results-driven marketing experience to Ring2Media having built and led effective media forecasting and buying strategies that have served as the foundation for revenue growth. Mitchell joins Ring2Media from Nutrisystem, Inc., a leading direct to consumer brand specializing in health and wellness and weight management products, where she held the title of Vice President, Television and Video.

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Ring2Media
Ring2Media

Mitchell has a deep understanding of media attribution and media mix modeling, both of which are critically important in today’s media landscape. Mitchell reports to Ring2Media’s CEO, Mark Fidel, and is responsible for all aspects of the media buying process – from planning and purchasing to analytics and reporting.

“As we searched for the head of our media department, we were on the lookout for someone with trusted experience in direct response television, customer acquisition and data science,” said Fidel. “We are so pleased to have Lauren on our team. Her strategic vision and demonstrated record of success with direct to consumer brands is an asset to both our company and our clients.”

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“I am excited to be a part of the Ring2Media team,” said Mitchell. “I was drawn to the culture of the organization, its data driven approach to performance-based media buying and the opportunity to help grow the in-house media team. I am confident that through my direct response advertising experience, I can make a big impact.”

During her time at Nutrisystem, Mitchell led all facets of video, radio and television media buying supporting the Nutrisystem and South Beach Diet brands. Mitchell started her career as an Assistant Media Buyer at Rain the Growth Agency, formerly R2C. She received her bachelor’s degree in marketing from West Chester University.

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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