Bond Acquires Austin-based Drumroll

Continued expansion provides Bond added reach and capabilities in North America for global client roster seeking advanced approaches to customer-centric growth

Bond, a leading customer experience and loyalty marketing firm, announces the acquisition of Drumroll, an Austin, Texas-based brand experience agency, effective immediately. The combined firm offers enhanced capabilities across experience strategy and design, insights, content, and data and analytics with more than 800 employees across six North American offices in the US and Canada.

Marketing Technology News: Appfire Acquires Numbered Headings from Avisi Apps

“A shared vision and a strong cultural fit are at the heart of bringing our two companies together,” said Bob Macdonald, CEO of Bond. “We are thrilled to welcome this exceptional team who share our unwavering commitment to helping clients deepen their relationships with customers and realize sustainable business growth as a result. Our combined forces are a critical step in Bond’s ongoing support of our clients and the customers they serve.”

Kirk Drummond, CEO and Founder, Drumroll said: “Our focus since day one has been on helping our amazing clients fuel growth and affinity through exceptional brand experiences. When companies focus on customer and employee experience, they create platforms to deepen relationships and humanize the brand. By combining forces with Bond, we can bring even greater capabilities to support our clients’ ambitions and open up new opportunities in the market for our combined teams.”

Marketing Technology News: MarTech Interview with Tracey Ryan O’Connor, Group Vice President at Qubit, (a Coveo company)

The Drumroll investment builds on Bond’s significant, multiyear organic growth, and on its 2020 purchase of rDialogue, a loyalty consulting firm with offices in Atlanta and Denver. Today, Bond’s client roster includes leading customer-centric brands like Ford Motor Company, CIBC, Visa, McDonald’s, lululemon, L’Oréal, adidas, Scene+, and others.

“With these strategic moves, Bond has significantly enhanced our customer engagement and experience capabilities, making us even more effective in supporting the growth of our clients globally,” said Macdonald.

Drumroll Co-Founders, Kirk Drummond and Chris Mollo will join the Bond senior leadership team to contribute to its continued success.

Marketing Technology News: MarTech Interview with Matt Colebourne, CEO at Searchmetrics

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.