Brightcove Launches Corptv to Deliver Branded, Always-on Channels to Viewers Anywhere

With Brightcove CorpTV™, brands can go beyond conventional websites and sell more products, engage audiences more deeply, and monetize compelling content

In the post-pandemic, highly virtual world, it is increasingly difficult to attract and keep audiences’ attention. To help organizations retain, engage, and grow audiences, Brightcove Inc. announced Brightcove CorpTV, a solution designed for companies to think and act like media brands. Brightcove Corp TV enables organizations to create channels similar to Netflix or Hulu that stream content to customers and employees and other target audiences, each with their own, audience-specific, content.

Brightcove CorpTV will help companies forge stronger connections with their customers, partners, and employees over any device, including connected TVs, by streaming branded stories, shows, case studies, demos, training content, speeches, panels, tech explainers, cause-related content, and entertaining diversions. Companies can even sell ad time, sponsorships, and premium content on their CorpTV channels.

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“Companies for the first time have an opportunity to cut through the noise, transcend static websites, and enthrall the people they want to connect with”

With Brightcove CorpTV, brands will be able to consolidate video repositories, measure viewership, and maintain a continuous connection with their audiences. Viewers, as they do with their favorite streaming sites, will start their Brightcove CorpTV experience at a branded video gallery where they can investigate products, connect with peers, and develop an affinity to the streamer’s brand. Brightcove CorpTV can serve employee audiences the same way.

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“Companies for the first time have an opportunity to cut through the noise, transcend static websites, and enthrall the people they want to connect with,” said Brightcove CMO Jennifer Griffin Smith. “The secret is thinking like a media company and engaging audiences, driving greater brand awareness, creating new revenue streams and brand loyalty. To see Brightcove CorpTV in action, check out the Brightcove PLAY TV app, Brightcove’s very own Brightcove CorpTV channel.”

Video is a powerful platform to increase website traffic and improve audience education and engagement. Brightcove CorpTV enables enterprises to publish website content quickly, simply and cost-effectively in a format their customers prefer and have come to expect — streaming video.

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