Brightcove to Power “A Night for Austin,” a Two-Hour Virtual Concert Hosted by Paul Simon and Willie Nelson

Brightcove to Power “A Night for Austin,” a Two-Hour Virtual Concert Hosted by Paul Simon and Willie Nelson

The June 10th event will raise money for Austin businesses affected by COVID-19

Brightcove Inc., the world’s leading video technology platform, announced Brightcove Live will be the video technology behind “A Night For Austin,” a two-hour live-streamed, telethon-style event benefiting the Austin, Texas community. The June 10th event will feature at-home appearances by a star-studded roster of performers who are rallying around Austin’s vital businesses to raise funds for Austin Community Foundation.

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A Night for Austin is leveraging Brightcove video to provide an exceptional viewing experience to viewers. Partnering with Luck Reunion, an experience-based collective, to produce the event, audiences will participate in a best-in-class viewing experience as it streams live performances from the artists’ homes. This event is further proof that music entertainment is evolving to reach broader audiences during this time, while also giving back to the community.

Viewers will get a glimpse at the faces and places that have kept Austin alive and will showcase at-home performances from Paul Simon and some of his closest friends, as well as highlight many of the iconic venues that have contributed to Austin’s status as a renowned cultural hub.

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“Live music is a staple to the city of Austin, and it means so much to the city’s businesses that artists are rallying around them during these challenging times,” said Matt Bizer, CEO & Co-Founder of Luck Reunion. “This is a significant event for the city as it’s raising money for a great cause, and it’s imperative it goes off without a hitch. That is why we selected Brightcove as our video partner as they are known for their reliability and scalability. We are confident that Brightcove will deliver an exceptional viewer experience to audiences everywhere, and especially to the residents of Austin.” 

“Giving back and supporting our local communities is paramount to Brightcove, and we’re thrilled to be a part of this great event for the city of Austin,” said Sara Larsen, CMO, Brightcove. “Not only are they raising money for a great cause, but they’re bringing together so many legendary performers to make a difference. We are excited we can help make this live event happen and are committed to exceeding expectations with a premium video experience for audiences tuning in around the globe.”

The event will raise funds for organizations throughout Austin via the Austin Community Foundation. All donations received will go to Central Texas Food Bank, Health Alliance for Austin Musicians, MusiCares, PeopleFund, Southern Smoke Foundation, Six Square, and the Red River Cultural District. 

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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