JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand to Its Clients

JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising partners: EMX, PubMatic, and Telaria.

JW Player’s Video Player Bidding provides media companies with a one-click solution to connect with high-quality advertisers and brands from across the globe.

The addition of these three partners, along with the renewal of its launch partner SpotX, broadens and deepens the marketplace for JW Player clients looking to programmatically monetize their video inventory.

“While video advertising is one of the fastest growing digital formats, generating millions in revenue for media companies across the globe, it is also one that is fraught with challenges and complexity – Video Player Bidding looks to solve that problem,” said Brian Rifkin, Co-Founder & Head of Strategic Partnerships for JW Player. “By adding these three world-class advertising partners we will be able to bring even more demand directly to our clients’ doorstep.”

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JW Player is the first video platform with built-in advertising partners who bring demand to media companies. This proprietary system simplifies header bidding for video and enables multiple advertising networks to compete for premium video inventory from some of the world’s leading media companies.

By introducing three new advertising partners, Video Player Bidding builds on the success that over 70 clients have seen since its initial launch with SpotX in February 2018, including Penske Media, and The Hill. Over the last year, the solution has served over one billion ad opportunities every month, leading to higher fill rates and CPMs for clients.

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The continued expansion of Video Player Bidding furthers JW Player’s commitment to being a true revenue partner for media companies seeking to meet and exceed goals for business growth.

These new partner integrations are available for select JW Player clients, by invitation only. If you would like to be considered for the Video Player Bidding beta program.

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