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Telaria

DoubleVerify Names Mark Zagorski Chief Executive Officer

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st. Zagorski is a seasoned executive with over two decades of successes in digital marketing and advertising technology – leading companies with a focus on CTV/OTT, data analytics and digital advertising optimization. Zagorski previously served as the CEO of Telaria, where he was instrumental in building the…

Rubicon Project and Telaria Complete Merger Following Stockholder Approvals

Rubicon Project, the global exchange for advertising, and Telaria, the complete software platform that optimizes yield for leading video publishers, announced the closing of their previously announced merger, creating the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. The combined company will launch with a new name in the coming months and in the interim, will continue to trade on the New York Stock Exchange under the ticker symbol RUBI. .@RubiconProject and @TelariaVideo…

Telaria Appoints Digital Publishing Veteran, William Jones, as Head of Publisher Development in EMEA

Telaria, Inc., the complete software platform that optimises yield for leading video publishers, announced the appointment of former Digiday Commercial Director, William Jones, as Head of Publisher Development, EMEA. “It’s an exciting time to join Telaria, I’m looking forward to combining my skills and experience with Telaria’s innovative technologies and customer-centric ethos, empowering publishers to unlock the value of their premium video inventory across mobile, desktop and CTV.” As the latest addition to the growing…

Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company

AdTech industry doesn't spare any chance to throw up unique updates. Today, two major ad tech companies announced a key M&A deal that could change the Connected TV advertising technology landscape forever. Rubicon Project and Telaria will merge to create the world’s largest independent sell-side advertising platform, poised to capture growth in CTV. Earlier this year, two content recommendation platforms  - Taboola and Outbrain, had joined hands to take on the duopoly of Google and Facebook advertising. Telaria is a…

Telaria Forges Strategic Partnership With She Runs It to Empower Women in Technology and Advertising

Telaria, the complete software platform that optimizes yield for leading video publishers, announced its partnership with She Runs It, formerly Advertising Women of New York, to elevate women at all stages in their career in the technology and advertising industries. According to recently released data from She Runs It, just 29 percent of corporate or executive positions at advertising, media and technology companies are held by women, underscoring the need for initiatives to bridge this gap. At Telaria, women currently…

Telaria Introduces First Comprehensive Addressable CTV Solution “Audience Connect” for Publishers and Marketers

Sophisticated and Scalable Solution to Drive Better Audience Accuracy and Performance for Video Advertisers Telaria, Inc., the complete software platform that optimizes yield for leading video publishers, announced today the launch of Telaria Audience Connect for publishers and marketers, the most comprehensive suite of addressable products built for CTV, mobile, and desktop OTT. Audience Connect makes it easy for brand advertisers to deliver on-target campaigns, spanning multiple addressable criteria, to best leverage…

Telaria Inks Partnership with ABS-CBN Corporation, the Philippines’ Leading Media and Entertainment Group

Telaria Emerges as Clear OTT Monetization Leader in Southeast Asia Following Deals in Malaysia, Thailand and Vietnam Telaria, the complete software platform to manage video advertising for premium publishers, announced a partnership with ABS-CBN Corporation, the largest media and entertainment group in the Philippines. ABS-CBN will use Telaria’s Video Management Platform (VMP) to manage and monetize their OTT video inventory across all screens. With the signing of ABS-CBN, Telaria now works with all the major Southeast…

Telaria and Sling TV Research Reveals Connected TV Is Key to Reaching Undecided GenZennial Voters Ahead of the 2020 Presidential Election

66% Say CTV Ads Are Relevant and Informative; 50% Prefer CTV Ads vs. Linear TV Ads Telaria, the complete software platform that optimizes yield for leading video publishers, published proprietary research in partnership with Sling TV, illustrating how Connected TV (CTV) will be the key platform for political advertisers to reach GenZennial voters, regardless of party affiliation. With the 2020 Presidential election expected to see an unprecedented amount of advertising spending, the stakes for buyers and sellers of…

TechBytes with Paige Bilins, CPO at Telaria

Tell us about your role and the team/technology you handle at Telaria. I lead Telaria’s global Product team and my remit is to develop the best technology solutions for our premium video publishers that address their yield and inventory management priorities as they look to grow their business across all screens. Connected TV is a key focus for us because consumers are rapidly cutting the cord in favor of Connected TV options, and publishers and advertisers are fast embracing this new method of watching TV. Connected TV…

WD-40 Brand Successfully Executes First Connected TV Campaign in Partnership with Telaria and BVAccel

Achieved High Brand Awareness Among Millennial Professionals through Advanced Demographic and Psychographic Targeting on Telaria’s Platform Telaria, the complete software platform to manage video advertising for premium publishers, and BVAccel, a new breed of end-to-end commerce consultancy that exists to drive meaningful results for digital brands, partnered with WD-40 Brand, creator of the iconic blue and yellow can, to successfully execute their first connected TV (CTV) advertising campaign of achieving greater brand…

Telaria Expands EMEA Leadership Team With Appointment of Industry Veterans

Bill Swanson and Carole Dubourg to Help Grow Telaria’s Global Premium Video and CTV Opportunities       Telaria, Inc. , the complete software platform to manage video advertising for premium publishers, has hired Bill Swanson as VP, EMEA to lead the company’s growth in the region. He will report to Telaria Chief Strategy Officer Doug Campbell and will be based out of the company’s London office. Carole Dubourg has also joined the company as Country Manager for France where she is based in Telaria’s Paris office.   Mr.…

Telaria Is First Video Management Platform to Institute Comprehensive Transparency Initiative

Builds on Platform-Wide Audit and Reinforces Commitment to Accountability and Trust in the Advertising Technology Industry Telaria, the complete software platform to manage video advertising for premium publishers, announced two major initiatives that will increase transparency for brand advertisers on its Video Management Platform (VMP): “Advertisers are increasingly demanding greater transparency to ensure every dollar they spend is going towards impactful media that moves their businesses forward. We believe greater…

Telaria Partners with Hulu to Reveal Emerging Alliance between Connected TV and Direct-to-Consumer Brands

New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV Than on Linear Television Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers. The study,…

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand to Its Clients JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising partners: EMX, PubMatic, and Telaria. JW Player’s Video Player Bidding provides media companies with a one-click solution to connect with high-quality advertisers and brands from across the globe. The addition of these…

Telaria Announces Rama Roberts as Chief Technology Officer

Roberts to Lead Telaria’s Global Engineering Team and Develop Market-Leading OTT Video Advertising Technology Telaria, the complete software platform to manage video advertising for premium publishers, announced the promotion of Mr. Rama Roberts to the position of Chief Technology Officer. Mr. Roberts will lead the company’s growing global engineering organization and is responsible for further developing Telaria's built-for-OTT Video Management Platform (VMP) that facilitates billions of transactions daily. “Telaria…

Cheddar Taps Telaria’s Video Management Platform As SSP Partner to Scale Connected TV Advertising Programmatically

Telaria, the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The partnership comes as Cheddar significantly expands its presence across video streaming platforms, smart TVs, and devices through partnerships with AT&T and Samsung, among others. Cheddar has two news networks, Cheddar Business and Cheddar News,…

Beeswax’s Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry's only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers' time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax's…

Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., the complete software platform for publishers to manage premium video advertising, unveiled TV Content Reporting, a first-to-market product that enables premium publishers to better understand how advertisers value their most desired inventory. “With the amount of data available today in digital advertising, the information transferred between publishers…

Telaria Integrates Nielsen DAR to Accelerate TV-Like Buying in Digital Video

Telaria Inc. , the complete software platform to manage video advertising for premium publishers,  announced it has integrated Nielsen’s Digital Ad Ratings (DAR) to activate comprehensive, next-day views of digital audience performance in the platform, offering TV-comparable industry standards for digital video inventory. Nielsen’s DAR provides advertisers, media agencies and publishers with audience metrics comparable to TV, including age and gender demographics, unique audience, reach, frequency and gross rating points…

Telaria Is First Dedicated Premium Video SSP to Launch Comprehensive Fraud Prevention Solution with White Ops

Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Every ad request on Telaria’s VMP, across all screens and formats, will now be scanned by White Ops to prevent DSPs from…