New series will be available to over 40M customers

Revo Video, a disruptive technology company in the emerging live shopping industry, and ReachTV announced the launch of a new shoppable video series, “Beauty on the Fly” with flagship organic ingredients brand Juice Beauty. The series will run across the ReachTV network launching on January 29th. The shoppable series will launch with Juice Beauty featuring Kate Hudson, and then expand to include other national high profile beauty brands and their founders as well as larger corporate beauty companies and sponsors.

“We’re honored to be working with Juice Beauty to bring this new series to life across the Reach TV network,” said Cynthia Nelson, Chief Strategy Officer of Revo Video. “Shoppable content is extremely engaging and beauty products have proven to be a market that is made for this medium. Consumers want to be educated on products and their benefits. Through shoppable content beauty brands are able to engage and connect with consumers like never before. This partnership will bring the Juice Beauty brand to an enormous audience.”

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The Omnichannel launch was developed using existing content and footage, saving both time and money and creating a new form of IP for the brand. The promotion will also include shoppable videos on the Juice Beauty website and several live shoppable events including a special feature with founder Karen Behnke.

“We want to connect with as many consumers as possible and the existing partnership between Revo Video and ReachTV provides a perfect avenue to spread our Farm to Beauty targeted skincare solutions message,” said Karen Behnke, founder of Juice Beauty. “Using shoppable video makes sense for our audience and our vegan brand as it allows us to better educate consumers of the incredible benefits of our products. This partnership is a great strategy and we’re excited to be able to get our clinically proven results, authentically organic formulas in front of more consumers using this new medium.”

Juice Beauty was born in 2005 out of lifelong passion of environmentalism, wellness and skincare coming together for Founder Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country.

“We know that beauty is a big category and our partnership with Revo Video and Juice Beauty showcases our commitment to producing content that is not only engaging but also authentic and shoppable,” said Lynnwood Bibbens, CEO & Founder of ReachTV. “Through this platform, we’ll be able to offer consumers engaging shopping experiences on-the-fly with full sales attribution reporting.”

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