The Executive Appointments Reflect TONIK+’s Growth Strategy and Include Prominent Alumni of Top Enterprise Brands

TONIK+, a video intelligence and editing solution that utilizes machine learning and cross-platform performance data to maximize the impact of targeted video campaigns, announced the appointment of Lauren Wray to Chief Revenue Officer and Chris Graham to Chief Product Officer and General Manager, effective immediately.

“She understands the needs of our business and how to effectively develop successful strategies that generate revenue. We are excited to welcome Lauren and her passion for quickly growing startups to the TONIK+ team.”

Wray is an accomplished results-oriented sales leader with robust experience building sales teams and implementing strategies that drive business results. In this new role, she will oversee key sales and marketing initiatives for company including strategy development, account management, pricing, forecasting, resource planning and budgeting.

Prior to joining TONIK+, Wray held executive roles at the nation’s leading media, research, data and insight corporations. While at Kantar LLC, she led media and content domain sales, growth and strategy. At Sharethrough, she directed the national sales team and played an essential role in the extensive growth of the business. At Forbes Media, where she started her sales career, Wray drove an impressive account portfolio and was awarded the Malcolm Forbes Award for top salesperson of the year.

Marketing Technology News: Decibel Names Shane Phair as Chief Marketing Officer

“Lauren is a seasoned leader who brings a wealth of experience in sales and customer acquisition, ” said Morgan Harris, Founder & CEO of TONIK+. “She understands the needs of our business and how to effectively develop successful strategies that generate revenue. We are excited to welcome Lauren and her passion for quickly growing startups to the TONIK+ team.”

In conjunction with Wray’s appointment, Chris Graham has been named Chief Product Officer and General Manager. In this new role, Graham will oversee technology, creative, and data science teams as TONIK+ continues to build best in class software. Graham is a versatile software executive and entrepreneur with extensive experience creating and managing companies and products in the fields of enterprise SAAS, venture capital, and education.

Marketing Technology News: CDPs and Analytics Take CRM Lead Management Providers to New Heights

Most recently, Graham oversaw the development of HYFN8 from concept through launch, monetization, explosive growth, and exit, creating and managing teams including analytics, ad operations, client services, product management, sales engineering, and marketing. He went on to found Noname Ventures, a Seed stage fund in Los Angeles focused on emerging technology applied to the enterprise, and ZeroBaseOne, an education company focused on arming founders and their teams with the tools they need to thrive.

“Chris brings an exceptional knowledge bank of technology, startup and media brand development to the TONIK+ executive team, and has been a consistent catalyst for operational excellence throughout his career, ” said Harris. “We’re so thrilled that he chose to join us on our journey of growth, and vertical expansion this year. With the addition of both Lauren and Chris, our top-notch leadership team is stronger than ever.”

Marketing Technology News: TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn