Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced the appointment of Anne-Sophie Zeller as Publisher Business Development Director for Western Europe.

Zeller will collaborate with the Sales and Customer Success teams to grow Adform’s Publisher business in Western Europe. Reporting to Adform’s director for customer success in Western and Southern Europe, Alexandra Jarry-Bourne, Zeller will be responsible for cultivating new and existing client relationships for Adform’s publisher solutions.

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Zeller has more than seven years’ experience in sell-side account management and business development roles. Prior to joining Adform, she held the position of Account Director at global video advertising platform, SpotX (acquired by Magnite) as well as Senior Business Development Manager for EMEA (Sell Side) at Integral Ad Science. Here, she was responsible for driving publisher revenue growth and working with product, programmatic and solution engineering teams to improve the publisher product offering. Before this, Zeller oversaw a large publisher client portfolio for The Rubicon Project in France, Belgium, Spain, Greece and the UAE.

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Alexandra Jarry-Bourne, director, customer success, Western and Southern Europe, Adform, comments: “With Anne-Sophie joining our leadership team, we continue to strengthen our internal sell-side expertise in Western Europe. She is a recognised specialist in her field and brings a fresh perspective on how we can maximise value for publisher clients in this market.”

Anne-Sophie Zeller, publisher business development director, Western Europe, Adform, comments, “I’m excited to join the team during such a high-growth period and look forward to connecting Adform’s publisher clients with solutions that secure maximum value for every impression.”