Leading San Diego Marketing Companies Launch Second Iteration of #LikeACaesar
If you’re into Minotaurs, levitation, white horses and drones, you’re going to like the new creative work for the Caesars Palace brand. The freshly crafted advertising campaign was developed in partnership by two San Diego-based companies: brand consultancy Courageous and advertising agency Do Not Disturb.
“The Like A Caesar campaign highlights the escapism, joy and amenities that come with staying at Caesars Palace, and it does so in a uniquely fun way,” said Jared Rapier, Caesars Palace Regional Vice President of Hospitality Marketing. “Whether you prefer to party — or relax — like a Caesar, your Palace awaits.”
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“We always talked about showcasing Caesars Palace as a place for fun luxury,” said Ryan Berman, Founder of Courageous. “You can see the fun in the stories and the luxury in the art direction.”
The paid social media campaign showcases humorous scenes that include a younger, more playful Julius Caesar and his entourage of friends who live like a Caesar. The content shows Caesar’s lighthearted guests playing all across the property. From a pool party that welcomes a Minotaur (after all, pets are welcome at Caesars Palace), to a few obscure lucky charms found at the casino tables, fun is on full display throughout the campaign.
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“Where most of the hospitality world focuses on simply showing amenities, we wanted to make sure that we told a compelling brand story with fun videos happening throughout the luxurious resort,” said Daniel Andreani, cofounder at Do Not Disturb.
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