Ensuring Content Distributors and Video Media Quality Are Maintained
Truvid, the online video content SAAS platform, announced their new partnership with Protected Media, leveraging their cyber security-based fraud detection and prevention solutions, to identify and mitigate advertising fraud.
The new partnership comes on the heels of ongoing security challenges in the video ecosystem, where ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry $50 billion by 2025.
Truvid’s end to end solution combined with its proactive stance on website and content protection in its private marketplace, has enabled its partners to maximize their monetization and keep campaign results genuine.
Adding an additional layer of protection to all video inventory integrated with truvid’s rigorous standards, including sophisticated evaluation of legitimacy of ad impressions with data verification, will eliminate counterfeit inventory and ensure that media quality and value are maintained.
Truvid’s unique focus on its prestigious agreements with top tier content distributors has facilitated its long term measurements for transparency and data protection. As one of truvid’s most valued assets, content distributors can be reassured that their videos are running in a safe and engaging ecosystem.
“We’re utilizing state-of-the-art cyber security technologies to bring trust and confidence back to our media owners, content distributors and advertisers alike,” said Roee Lichtenfeld, CEO of truvid.
“With truvid’s comprehensive capabilities focused on our media and content owners, this partnership will restore value in the video ecosystem and ensure all traffic and ads on our marketplace are viewable and transparent.”
“We are pleased to partner with a platform like Truvid who are aligned with our mission to improve transparency across the entire digital advertising market, especially for content distributors,” added Amichai Zuntz, Protected Media’s EVP Sales. “Protected Media provides a host of cyber security solutions to protect all of the variety of players in the complex ad tech ecosystem from ad fraud.”