Browsing Tag

Protected Media

Ad Fraud: The New Way to Launder Money

What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of ad fraud as a cost of doing business, but is there another reason to take fraud prevention seriously? Why are lawmakers like Senator Mark Warner in the US slowly turning their attention to ad fraud, and what’s really at stake when $19Bn/year goes missing? To help understand the significance of funds going missing with no apparent harm done, think back to a time when money laundering - the process of…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

Applift Selects Protected Media’s New Mobile App Install Fraud Prevention Solution

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution integrates on top of attribution servers to supply the additional layer needed to detect advanced threats and attribution fraud. Harnessing Protected Media's advanced detection capabilities and deep knowledge in mobile ad fraud to…

Why Increased Viewability Isn’t Always a Good Thing

Recent reports suggest that viewability rates have gone up for online ads, which on the face of it is great news for both advertisers and publishers — more people are seeing the ads, publishers are making more money, and everybody’s happy. But is this picture as rosy as it seems? I would argue not. The rise of viewability as the predominant metric in the online advertising industry has driven a series of site behaviors that have significantly degraded the user experience over the past few years. Technologies exist that…

Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more…

Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its…

Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership with Protected Media, leveraging their cyber security-based fraud detection and prevention solutions, to identify and mitigate advertising fraud. The new partnership comes on the heels of ongoing security challenges in the video ecosystem, where ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry…

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform. The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the…