Vungle Self-Serve Platform Announced for In-App Videos

Sudipto Ghosh

March 22, 2018

Campaign and Creative Automation Set to Drive Advertiser Growth

Vungle, the leading performance marketing platform for in-app video ads, has announced the global availability of its advertiser Self-Serve Platform along with several new features that enable the automated creation of ads. Following successful beta trials earlier this year, Vungle’s Self-Serve Platform provides advertisers access to Vungle’s global audience and enables them to upload video content that then is automatically converted into a variety of advertising creatives.

The Vungle Self-Serve Platform also simplifies the management and measurement of campaigns from a single dashboard.

Seven new creative templates are available through the Self-Serve Platform, giving advertisers the ability to optimize for the units that best meet the advertisers’ performance metrics, whether they are CPI, CPA or overall return on ad spend (ROAS).

The Vungle Self-Serve Platform can target any device running iOS, Android or Windows.

At the time of this announcement, Martin Price, Vice President of Product, Vungle, said, “Based on the success of our beta, we have a strong pipeline of advertisers eager to adopt the Self-Serve Platform; we expect that the global availability of the platform will significantly increase the volume of customers on the Vungle platform.”

Martin added, “The Self-Serve Platform puts the power of the Vungle performance marketing solution in the hands of advertisers of all sizes, essentially leveling the playing field for small and medium-sized brands around the world.”

While in beta, the advertiser Vungle Self-Serve Platform produced results that exceeded customer expectations. XiMAD, a leading game developer and publisher in Russia, increased its conversion rates by almost 10 percent and grew installs 30 percent by expanding its app portfolio and rapidly updating creative elements of campaigns made possible by the Self-Serve Platform.

“The Self-Serve Platform is extremely convenient and improves our normal workflows. We now have options to change bids and budgets in minutes,” said Irina Nailvaykina, marketing manager at XiMAD.

Irina added, “With Vungle’s offering, we can instantly manage our blacklists and change optimizations whenever we want.”

Currently, Vungle is a leading performance marketing platform for in-app video ads. Advertisers depend on Vungle’s creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.