This year marks the beginning of the revival of meeting rooms and office spaces. As businesses and educational institutions prepare for the return to work, meeting rooms and classrooms will see heavy technology investments to support hybrid work and learning. Frost & Sullivan’s recent analysis, State of the Global Video Conferencing Devices Market, Forecast to 2025, finds that by 2025, the number of video conferencing devices, including room-based endpoints, USB room devices, and personal video communication devices, will be six times as high, reaching 12.5 million units. The global market is estimated to hit revenues of $7.71 billion by 2025, from $2.75 billion in 2020, representing a secular growth opportunity driven by the long-term, sustainable demand for video meetings to connect remote workers and geographically dispersed teams.

“The market is seeing an unprecedented pace of innovation with rampant proliferation of device form factors. A few years ago, users had limited choice of video conferencing devices. Today, a growing array of device types and flexible deployment models are allowing end users greater choice for video conferencing at home, at the office, and on the go,” said Roopam Jain, Senior Director at Frost & Sullivan’s Connected Work Practice.

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Artificial Intelligence (AI) is emerging as the new frontier driving better user experiences, enhanced technology and improved meeting space utilization. A growing focus on improving the user experience (UX) is also leading to robust feature sets such as intelligent framing, background noise suppression, virtual backgrounds, and flexible presentation modes.

“Office spaces will be optimized and restructured to build more meeting rooms and collaborative spaces that accommodate frequent, ad-hoc collaboration between on-site and remote workers,” Jain added. “The video conferencing penetration rate is projected to grow five times by 2025, driven by video enablement of small spaces, huddle rooms and classrooms.”

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For further revenue opportunities, video device vendors should:

• Understand the Personal Devices Opportunity and Move Early – Help the massive shift to remote work with new personal communication devices that enable smart communication experiences with feature sets and price points that support remote work and personal office spaces at scale.
• Bridge the Gap Between Desktop Meetings and Rooms Experience – Cloud desktop meetings have seen big leaps in innovation during the pandemic. As workers return to the office, the meeting rooms experience must keep pace. Obsess over usability in rooms and drive the same level of immersiveness, ease of use, and rich feature sets that are now the norm in personal meetings software.
• Take a Vertical Approach – Horizontal meetings are moving to vertical market use cases. High-growth sectors include health care, education, government, retail and manufacturing, among others. Providers must help customers address new video workflows and an accelerated mindset shift from technology to “outcomes.”
• Lead with AI and IoT – As customers continue to increase their familiarity with AI, vendors must position AI enhancements to transition from achieving efficiencies to harnessing AI to transform specific business processes, drive innovation, and create entirely new markets.

State of the Global Video Conferencing Devices Market, Forecast to 2025, is the latest addition to Frost & Sullivan’s Information & Communication Technologies research and analyses available through the Frost & Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.