Video on Demand (VoD) Market is Expected to Reach USD 175 Billion by 2026

Video on Demand (VoD) Market is Expected to Reach USD 175 Billion by 2026

According to a recent study from market research firm Global Market Insights, Increasing availability of high-speed internet and mounting demand for easily accessible entertainment services will propel global video on demand (VoD) market. Adoption of advanced gadgets like smart TVs and smartphones is fulfilling the requirement for preferred entertainment services. Rise in number of smartphone users meanwhile is accelerating the demand for new online streaming content.

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According to WARC (World Advertising Research Center), in 2019, about 2 billion people used internet via their smartphones. This trend has stirred the demand for VoD services. Content on VoD can be accessed after months or years of its release. This feature helps service providers to reach larger number of customers anytime.

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According to a recent study from market research firm Global Market Insights, Increasing availability of high-speed internet and mounting demand for easily accessible entertainment services will propel global video on demand (VoD) market. Adoption of advanced gadgets like smart TVs and smartphones is fulfilling the requirement for preferred entertainment services. Rise in number of smartphone users meanwhile is accelerating the demand for new online streaming content.

According to WARC (World Advertising Research Center), in 2019, about 2 billion people used internet via their smartphones. This trend has stirred the demand for VoD services. Content on VoD can be accessed after months or years of its release. This feature helps service providers to reach larger number of customers anytime.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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