TV Measurement and Data Analytics Company Adds to Growing Sales Team

605, a next-generation television measurement firm, recently announced the hire of Brian Katz as Vice President of Sales, the latest addition to 605’s growing sales team. Katz brings more than two decades of experience in TV and digital research, audience insights, sales and data strategy to the company.

In this role, Katz will bring 605’s next-generation TV analytics to MVPDs and TV networks, as well as other publishers and media companies. He will work closely with the sales team and integrate with other areas of the business to help the company’s growing client roster leverage 605’s multi-source viewership data and analytics, which offer whole-home TV viewing visibility by combining the best attributes of both set-top-box and ACR data.

“As a growing data analytics firm driving the next generation of TV measurement, you want someone like Brian on your team,” said Noah Levine, Chief Revenue Officer at 605. “Brian has lived and breathed research and insights initiatives in the TV advertising industry over the course of his career, with a proven track record for driving sales, generating new client partnerships and improving ROI. He has witnessed the evolution of TV viewing and advertising over the past two decades, and we love what he adds to the 605 team.”

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“No other company has brought to market a multi-source viewership dataset (ACR & STB) on a national deterministic scale and offer its clients full-funnel attribution measurement solutions,” said Katz. “I’m super excited to join 605 and continue to evolve and advance the TV industry’s standard of measurement.”

Reporting to Levine as Vice President of Sales, Katz will work closely with 605’s client base to help them increase the effectiveness and efficiency of their media campaigns, enabled by 605’s vast deterministic TV viewership data. 605’s data footprint currently includes more than 21 million U.S. households, across all 210 DMAs.

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Prior to joining 605, Katz cultivated a deep background in audience insights and research, advanced TV and data driven sales innovation and product strategies. Katz previously has held leadership roles at video marketing technology company Eyeview, TiVo Research, Magid and NBC Universal.

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