Company unveils a slate of new platform features as it reaches a new milestone of powering over 6,000 live video events
Live video marketing is the way for content marketers planning to build branded syndicated content. The same week Brightcove unveiled its live streaming platform—Brightcove Live, Brandlive has announced the public availability of its next-gen Live Video Platform. The new version of the video marketing platform is aimed at brands and retailers who interact with audiences for training, marketing, and commerce events, making it among the first live streaming platforms for Enterprise engagements.
“Live video is no longer a checkbox or something to experiment with – it is quickly becoming a vital part of the marketing mix,” says Fritz Brumder, CEO and co-founder of Brandlive.”
Brands are now recognizing the opportunities that live can bring to training and sales through their owned and operated web properties.
Features of Brandlive Live Video Platform
The platform has evolved with this new release into expanded capabilities in the following areas:
New “At-a-glance” Dashboard – Customers can now get a comprehensive view of their live video initiatives as soon as they log in as a starting point and easily jump to full details on any other their events either coming up or now being viewed on-demand
Visual Event Set-up – Now setting up a new live video event is a breeze with a visual page builder where content, images, theming, settings and registration are all easy to create, preview and publish
Expanded Analytics – Understand event effectiveness in attracting, engaging and retaining viewers with the Activity Overview, such as number of registrations, live event page views, live event viewing activity, live viewer retention, product activity, and commenting activity
Easy to Simulcast to Social Channels – Users can broadcast directly to Facebook, Twitter, and YouTube, and easily share events on any platform
Cut Through Digital Clutter with Brandlive
Brandlive introduced the live video platform that allows brand marketers to cut through the din of digital clutter. It will help brands build human connections and foster loyal relationships at scale in the digital world. Now brands and retailers can deliver authentic, interactive live video experiences across owned and operated digital channels, as well as distribute across social platforms and manage the entire video process before, during and after an event with Brandlive.
“We’re a new way of communicating, one that is lived not observed, real not fabricated, reciprocal not one-sided, and we’re guiding brands and retailers every step of the way.” — Brandlive
Brandlive Live Video Platform can be directly integrated into 3rd party live streaming platforms including Twitter, Facebook, and YouTube Live, delivering dramatic new event creation experience for existing clients, as well as a big step forward for new partners with a host of new capabilities.
Customers that are already using Brandlive Video Platform acknowledge the scope of reaching out to new audiences and naturally selling products directly on their own sites.
Today’s audiences, whether they are employees, partners, or consumers, demand inspiring experiences and real connections with the brands they love and trust. Brandlive has been helping companies build their brands, grow revenue and thrive in the ‘authentic’ economy since 2010 across a variety of go-to-market initiatives including internal town halls, partner and sales associate training and consumer eCommerce and marketing events.