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Live Video

Harmonic Announces Powerful Innovations for its VOS SaaS Summer 2020 Release

Harmonic today announced a major release of its VOS SaaS platforms and cloud-native software with new features that make live video streaming and broadcast delivery simpler than ever. “The rapid evolution of cloud technology is ushering in a broad range of innovation in the media industry for both streaming and traditional broadcast applications,” said Shahar Bar, senior vice president, video products and corporate development, at Harmonic. “With this summer release for VOS SaaS and cloud-native software, Harmonic…

LiveU HEVC Technology Supports Unique Live Coverage of NASA Astronauts’ Journey to SpaceX Launch Pad for Historic Mission

Global news organizations can pick up live feeds from SpaceX Crew Dragon launch of NASA astronauts from American soil via LiveU Matrix  LiveU is proud to assist NASA TV with transmitting live video of the journey of NASA astronauts Robert Behnken and Douglas Hurley on the SpaceX Crew Dragon spacecraft, lifting off on a Falcon 9 rocket from Launch Complex 39A at Kennedy Space Center on May 27th. The historic event marks the first time US Astronauts travel to the International Space Station from US soil in nearly nine…

TVU Networks releases the Mobile Live Solution – A More Flexible, Convenient, and Cost-Effective Way to Live Broadcast

The global health crisis caused by COVID-19 continues to escalate worldwide and has led many countries to declare a state of emergency, making it difficult for broadcasters to report on the news. During these times, TVU is providing a more flexible, convenient, and cost-effective way to nearly 1,000 media in over 30 countries, such as CNN, NTV, TV3, Bloomberg, ESPN, RTVE, CCTV, TVN ,etc. TVU Mobile Live Solution uses TVU's patented IS+ technology (Inverse Static Multiple Plus), which can integrate a smart device's …

Getting Started with LinkedIn Live

LinkedIn Live is LinkedIn’s version of Facebook or Instagram Live. This new platform allows users to broadcast live video to their network, and allows company pages to broadcast to their followers. The platform is being rolled out slowly and is currently being piloted by a small group of users, so it isn’t yet available to the general public, but you can apply to be a part of the pilot program. I was able to get early access to LinkedIn Live as part of the alpha group (more on how to get in below). While I applied via…

How to Use Live Videos for Instagram Marketing

With over 100 million Instagram users watching or sharing videos on Instagram Live each day, it's a no-brainer that you should incorporate Live video into your brand's digital strategy. As easy as Instagram Live is to use, it can be challenging to become a pro. The following Instagram Live tips were designed for viewers like you in mind. Check out the following tips on leveraging Live Video on Instagram below: Grab Users' Attention. TV commercials are created to grab your attention and keep it for at least 30 seconds.…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They have a great way to measure their marketing performance on Instagram with Socialbakers. We spoke to Socialbakers' Chief of Strategy, Moses Velasco about the core tenets of their Instagram Analytics Tool.Tell us about your role at Socialbakers and the team and technology that you handle. I am responsible for defining the strategy for Socialbakers. I work very closely with the…

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using social media to create and share live video content, it’s actually internal use cases, that would never make sense to appear on social media that are driving rapid adoption for many businesses. We can refer to these experiences as off-social, or Not-For-Social-Media live video experiences. According to Brandlive and IBM’s recent Live Video Benchmark Report, departments throughout many…

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of Their 2018 Marketing Mix Leading omnichannel live video platform, Brandlive has released the results of its live video survey in partnership with IBM Cloud Video on the state of live video streaming in the present marketplace and what 2018 will look like. Alden Fertig, the Senior Offering Manager at IBM Cloud Video, said, "As part of our continuing partnership with Brandlive, we’re seeing first-hand…

Brandlive Unveils New Version of Omni-channel Live Video Platform for Brands and Retailers

Company unveils a slate of new platform features as it reaches a new milestone of powering over 6,000 live video events Live video marketing is the way for content marketers planning to build branded syndicated content. The same week Brightcove unveiled its live streaming platform—Brightcove Live, Brandlive has announced the public availability of its next-gen Live Video Platform. The new version of the video marketing platform is aimed at brands and retailers who interact with audiences for training, marketing, and…