Live Video Archives — MarTechSeries

Influencer Marketing, Marketing Attribution, Social, Social Media Advertising, Social Media Platforms, Tech Bytes

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of …

Sudipto GhoshAugust 13, 2018, 5:34 pmAugust 13, 2018 0 3151

B2B Data, Tech Bytes

TechBytes with Moses Velasco, Chief of Strategy, Socialbakers

Moses Velasco Chief of Strategy, Socialbakers In 2018, marketers have shown a remarkable inclination to develop content on Instagram. They …

Sudipto GhoshAugust 3, 2018, 7:03 pmAugust 3, 2018 0 1625

Guest Authors, Social Media Platforms, Video Platforms

NFSM: Not-For-Social-Media: Live Video Thrives with Use Cases You Would Never See on the Social Platforms

For many consumers, the thought of live video automatically invokes social media experiences. And while plenty of companies are using …

Brent HieggelkeJune 29, 2018, 5:54 pmNovember 26, 2018 0 1918

Social Media Marketing, Video Advertising, Video Marketing

Brandlive Releases 2018 Live Video Streaming Benchmark Report

New Research from Brandlive Reveals That 94.8% of the Executives Surveyed Said Live Video Will Be an Important Part of …

Sudipto GhoshJanuary 25, 2018, 5:30 pmJanuary 24, 2018 0 1566

Social Commerce, Video Marketing

Stylebop.com Partners with Immerss.live to Promote Brands on Live Video

Stylebop.com will sell its 3000+ luxury brands on live video through Immerss’s over 3000 influencers with a reach of 2.2 …

Nahida ShaikhApril 19, 2017, 10:43 amApril 19, 2017 0 1647

Video Marketing, Video Platforms

Brandlive Unveils New Version of Omni-channel Live Video Platform for Brands and Retailers

Company unveils a slate of new platform features as it reaches a new milestone of powering over 6,000 live video …

Sudipto GhoshApril 13, 2017, 7:14 pmApril 13, 2017 1 1158

MarTech Interview with Patrick Moorhead, CMO at Price f(x)

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

MarTech Interview with Eric Wheeler, CEO, 33Across

MarTech Interview with Michael Scharff, Chief Executive Officer, Evolv

MarTech Interview with Waleed Al-Atraqchi, President at CJ Affiliate

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

TechBytes with Sarah Assous, SVP Marketing at Zoovu

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

TechBytes with Neil Trevett, Vice President at NVIDIA

TechBytes with Dallas Lawrence, Chief Brand and Communications Officer at OpenX

Fireside Chat with James Ontra, Co-Founder at Shufflrr

Fireside Chat with Cameron Church

Fireside Chat with Matthew Biboud-Lubeck

Fireside Chat with Lynda Clarizio

Fireside Chat with Mike Cotoia

Marketing Mix Modeling and Multi-Touch Attribution: Why a Multi-Model Approach is a Marketer’s Measurement Dream

The Evolution of the Chatbot Experience

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

How to Create a Winning Marketing Operations Playbook in 3 Steps

How Brands Can Leverage Influencers With Instagram Polls

3 Marketing Strategies for Unearthing New Opportunities with Existing Customers

Five Reasons You Should Consider Video Marketing for Your Brand

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say

Four Ways To Measure The Always-On Consumer

Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Mobile App Users Expect Better App Search and Recommendation Experience