Engagement, Monetization, and Viewer Hours Join Viewership in the Rating System for the Cord Cutting Generation
Maestro unveiled Impact Scores, a brand and agency-focused rating system designed for interactive live streams.
“Live streams have evolved beyond simple TV broadcasts delivered over the internet. As a consequence, reach has become an insufficient metric on its own for measuring value. As cord-cutting continues and live streaming grows increasingly interactive, so too does the need for new metrics that help our industry measure success. This is why Impact Scores track, analyze and rank engagement, monetization, and viewer hours side-by-side with viewership,” said Ari Evans, founder and Chief Executive Officer.
An Impact Score is a measure of a live stream’s performance within Maestro’s ecosystem. The final score out of a possible 100 is a sum of 4 sub-scores. Each sub-score contributes up to 25 points, based on this event’s metrics compared to those seen in the ecosystem in the twelve months prior to the event. Increasing any sub-score raises the final Impact Score. Engagement and monetization are measured as the percentage of the audience who directly engage or transact, respectively, during the stream using one of Maestro’s related features.
The data powering Impact Scores is collected at a granular user-level, enabling both brands and broadcasters to identify viewers and build direct relationships. Customers can focus on growing an audience list instead of an anonymous view count and can further leverage Maestro’s client relationship management (CRM) system to retarget segments of their audience, tailor the experience, and maximize campaign objectives.
Impact Scores are a significant milestone in crafting the future of live streaming by empowering brands and agencies with consistent metrics to better align their campaigns with modern success criteria. Maestro customers will begin to see Impact Scores appear on their upcoming event reports.
Maestro provides a white-label platform for enterprise live streamers to own, engage, and monetize their audiences. The company customers create engaging experiences with a data feedback loop to identify viewers, tailor strategies, and maximize business metrics.
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