Advertising Automation Company Fuels Momentum with Uber Partnership; Launch of LATAM, ANZ Offices; Appointment of EMEA General Manager
Smartly.io, a leading Facebook advertising automation platform, announced that the company has grown more than 100% year-over-year globally, driven by rapid expansion of its customer base, including a global contract with Uber. The ride-sharing app, along with game publisher Ubisoft and online food service Delivery Hero, join a roster of over 600 brands and agencies that rely on Smartly.io to run their Facebook and Instagram advertising at scale.
Customers select Smartly.io not only for its powerful technology, but also its global presence: Following the launch of its first Latin American office in Buenos Aires, and the first Australian-New Zealand office in Sydney, Smartly.io teams are now based across five continents, nine cities and seven countries to offer local support.
“As an on-demand business, there are no days off. Finding a company that operates in a variety of locations and time zones was critical in choosing the right marketing partner. That’s why we partnered with Smartly.io. Not only do they bring new Facebook ad functionality to the market faster, but they also offer real-time support at both a local level and through a 24/5 online customer service chat,” said Katie Heimerich, Marketing Manager, Paid Social at Uber.
To bolster a growing footprint, the company has welcomed more than 85 team members—a 94% increase from 2016 to 2017. Among the new hires, Andrew French has been appointed General Manager of Smartly.io EMEA, bringing ten years’ industry expertise from previous roles at Somo, Ad.IQ and, most recently, AdColony, where he was the company’s first hire outside of the U.S. After being acquired by Opera Mediaworks in 2014, French ran AdColony’s unified EMEA business, which contributed significantly to overall company revenue.
In his role at Smartly.io, French will drive customer acquisition and lead go-to-market strategies for this region. “It’s an exciting time to be part of Smartly.io. The company made tremendous progress in 2017, reaching $1 billion in annual ad spend on its platform. I’m eager to work with this talented group of people and help solve our customers’ marketing challenges, so they, too, can grow their businesses,” said French.
Other company milestones include receiving top honors from Digiday’s WorkLife awards for a tech platform in the Most Innovative Culture category, as well as individual recognition for co-founder and CTO, Tuomo Riekki, who was named to Forbes’ annual 30 Under 30 list, which selects the top young leaders of their industry.
Kristo Ovaska, founder and CEO, Smartly.io, added, “When Smartly.io began in 2013, Facebook’s advertising ecosystem was nowhere near the size it is today. Now in 2018, we see new Facebook ad formats, like Dynamic Ads and Canvas, bringing incremental revenue growth to our customers and other sophisticated marketers. Since the beginning, Smartly.io’s mission has been to make Facebook marketing easy, efficient and enjoyable by automating manual tasks, optimizing with third-party data and providing best-in-class technical support. Our recent global achievements underscore this commitment, as the most important metric will always be the success and happiness of our customers.”
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