Rumble to Invest $20 Million in Its Video Community as It Broadens User Base
Rumble CEO to Deliver Remarks on Blockchain, TV Innovation at NAB Show
Rumble announced it is on pace to invest $20 million into its community of global video creators and professional producers in 2018. Rumble’s community more than doubled in the last year, adding short-form videos of heartwarming pets and wild animals, to hard news and science. Rumble now houses the largest inventory of video in its history, with more than one million video assets in its marketplace, provided by individual creators and content partners like Reuters, EW Scripps, and PBS.
Also Read: What You Need To Know About Video
“We believe that creators, big and small, have a right to be recognized and compensated for the content they share online; that philosophy is resonating worldwide and enabled us to surpass key milestones. As the digital video industry grows in size and complexity, from a technology standpoint, we have placed big bets on licensing and artificial intelligence. With our strong cash flow position, we are on pace to continue investing in our creator community, delivering superior technology to our content partners and hiring in our new SoHo office in New York City,” said Chris Pavlovski, Founder & CEO, Rumble.
Anyone with a smartphone can build an audience for the videos they create and post on Rumble.com. Rumble shares a cut of the proceeds when those videos are used across its network of approved publishers.
Online advertising, digital video consumption on the rise
For the first time ever, last year more money was spent advertising online than on traditional television, according to a research firm, Magna. Other studies analyzing bandwidth consumption signal average streaming hours are on the rise. Verizon’s Edgecast Content Delivery Network reported Rumble scaled from 2 million to 250 million streams per month over three years.
In February 2018, Quantcast, which specializes in audience measurement, ranked Rumble as a top 10 mobile site in the US, generating an audience of over 36 million unique viewers monthly.
In addition to providing a distribution platform for digital video, Rumble provides a full stack video solution for digital publishers who have proprietary content. Publishers have historically struggled with the high technology costs of operating their digital video businesses. Rumble eliminates those costs with a cloud-based service that provides a content management system with a high-performance video player, integrated hosting, streaming and analytics that are all connected to Rumble’s advertising exchange.
Rumble at NAB 2018 show
Rumble is exhibiting at the NAB Show, the annual conference hosted by the National Association of Broadcasters, being held at the Las Vegas Convention Center, from April 7 – 12, 2018. The conference brings together the media, entertainment, and technology industries and Rumble will be located in South Upper Hall at booth #9606. On Wednesday, April 11, 2018, Rumble founder and CEO Chris Pavlovski will give remarks on how Blockchain technology will impact the future of video at 2:30 and participate on a panel covering TV Innovation at 4:00 in the CM|IP Theaters.
Recommended Read: OTT Explosion Provides Safe Platform For Marketers