Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most stress-inducing factors of video content creation. The use of automated video creation tools were found to be a factor in relieving time constraints, with marketers who used traditional tools being 85% more likely to attribute Time as a key obstacle to content creation.
“Video’s ability to increase engagement, conversions, and revenue is now well documented, so businesses can no longer underestimate its significance”
The report reveals practical insights into how marketing leaders structure their teams, implement tools, and measure success in order to establish a successful social video strategy:
- 89% of marketers are using video in their content strategy
- Outsourcing video content creation only yields an average of 1-2 videos a month, whereas in-house creation produces an average of 3-10 videos a month
- 62% of marketers say that video ads earn the most engagement for their brand compared to image and carousel ad formats
- Marketers use an average of 4.5 creation tools, but the respondents that did not rank time as a challenge of creation used an average of 14 tools.
- Proving Video ROI was ranked least challenging, with 27% of marketers stating Proving ROI has not been a challenge at all
“Video’s ability to increase engagement, conversions, and revenue is now well documented, so businesses can no longer underestimate its significance,” said Zohar Dayan, CEO and Co-Founder at Wibbitz. “The digital landscape will continue to evolve into a more visual environment where video occupies over 90% of all digital real estate, so businesses that want to maintain a competitive edge must incorporate video into their digital strategy. This shifting digital landscape is driven by changes in both technology and audience behavior, so it’s equally important for businesses not only to leverage video, but to be agile in how they use it. That’s a key part of how we support our customers at Wibbitz: helping them to stay one step ahead of every video trend.”
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Wibbitz is an online video creation platform that empowers professional storytellers at the world’s leading brands and agencies. The platform leverages patented technology to simplify video production, helping content creators quickly and easily produce beautiful videos for every platform and channel. Creators have access to customized video templates, drag and drop editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks to ensure that each video captures their unique brand voice. Wibbitz supports video creation for over 600 partners, including Bloomberg, Reuters, Forbes, TripAdvisor, FleishmanHillard and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London.
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