Wyzowl’s Survey Shows 76% of Marketers Are Playing the Video Game – and Winning!

Beard Boy Productions an Orange County video production company provides their professional opinion on Wyzowl’s survey of video marketing statistics for 2022.

Beard Boy Productions is an Orange County video production with a full range of strategic, creative and value-adding services that the traditional corporate video production company, TV commercial production company, higher education production company—not to mention the typical augmented reality video production company, virtual reality video production company, health care animation company and 3D medical animation company—can’t match.

While the young folks dabble in Super Mario, Pokémon, Fortnite and Call of Duty, business marketers have been taking on competitors with a different kind of video game — and, according to a recent survey, they’re tallying up big scores:

• 76 percent of marketing pros say that advertising via video has helped increase their sales
• 80 percent claim that video has increased customer visits to — and dwell time on — their website
• And 81 percent of those customers make a purchase after viewing that company’s video.

These video marketing statistics were provided by Wyzowl https://www.wyzowl.com/video-marketing-statistics.

Marketing Technology News: ZincSearch Announces $3.6M Funding Round to Redefine Log Analytics Search Engines

“Video marketing has taken center stage in 2022,” stated Mike Smith, founder of Beard Boy Productions in Southern California. “When done with creativity and targeted effectiveness, there’s no better way to convert viewers into customers.”

Smith noted that video is more engaging, more memorable, drives more traffic and holds almost every other advantage over text.

“It’s become the preferred medium for marketing all kinds of products and services,” he stated. Consumers typically watch over 200 videos a month, Smith noted. Even senior corporate executives choose video over text for receiving information.

Marketing Technology News: MarTech Interview with Shankar Venkataraman, SVP of Product & Engineering at Jivox