OPKO Health Switches to Multichannel Veeva CRM to Drive More Effective Customer Engagement

Veeva CRM empowers pharmaceutical field representatives with the right information they need to deliver a personalized customer experience

Veeva Systems announced that OPKO Health, a diagnostic and pharmaceutical company, selected multichannel Veeva CRM to enable field teams to engage in relevant, timely, and compliant interactions with healthcare professionals (HCPs) through preferred channels. Veeva CRM gives OPKO Health the most advanced capabilities and complete customer insights.

“Veeva CRM helps our field teams better understand our customers in real time so we can engage more effectively and efficiently in the right channel,” said Adria Parks-Herrera, senior marketing director at OPKO Health. “Switching to multichannel Veeva CRM from our legacy provider will allow us to deliver the very best customer experience and strengthen our relationships with HCPs.”

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In addition to Veeva CRM, OPKO Health selected Veeva CLM and Veeva CRM Approved Email for tailored sales calls and compliant emails; Veeva Align for fast, accurate territory alignments and simplified multichannel cycle planning; and Veeva CRM Events Management to run fully integrated live events with greater compliance.

“Life sciences companies, from the largest to emerging biopharmaceuticals, are transforming customer engagement with multichannel Veeva CRM,” said Andy Fuchs, vice president of commercial strategy at Veeva. “Advanced capabilities in Veeva CRM drive efficiency and effectiveness so OPKO Health can advance its commercial strategy.”

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Multichannel Veeva CRM empowers commercial teams with best practices and complete customer insights to transform customer engagement while maintaining compliance. With seamless integration of digital and personal channels, companies extend their reach and engage customers through their channel of choice.

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