Astound Commerce Relaunches Online E-Commerce Platform for Toys “R”Us Canada

Astound Commerce, the world’s largest privately-held digital commerce agency, has announced the relaunch of ToysRUs.ca and BabiesRUs.ca. The project utilizes the latest Salesforce Commerce Cloud reference architecture (SFRA), and was coupled with an advanced Cross Cloud Integration of Salesforce Marketing Cloud and Salesforce Service Cloud.

After the Canadian division of Toys”R”Us was acquired by Fairfax Financial Holdings Ltd. in April 2018, Astound Commerce was tasked with helping the brand re-platform its online ecommerce technology.   

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The Salesforce Cross-Cloud integrated platform Astound Commerce designed and deployed, streamlines its front and back-office’s critical Marketing, Service, Sales and Commerce capabilities to integrate customer touchpoints and establish a single view of the customer. Demonstrating a benchmark approach integral for future Salesforce projects, it enables cross channel and multi-stage customer journeys. The new platform also gives Toys “R” Us customer service representatives a new look into customer behavior, and enables omnichannel capabilities so in-store employees can view online purchases, respond to online requests, and place orders on behalf of customers while in-store.  

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“I’m thrilled that Toys”R”Us has partnered with Astound in solving the complex challenges facing retailers today.  Their efficiency and technological innovation was instrumental in relaunching Toys”R”Us and improving our customer’s online shopping experience.” said Frank Juhasz, VP of eCommerce, Marketing and Public Relations, Toys”R”Us Canada.

“Our e-commerce renewal project with Toys”R”Us is the first in Canada with such complexity across the Salesforce Cloud platforms,” said Corey Messom, Managing Director for Canada, Astound Commerce. “ The dedicated work from an incredible team of more than 40 people over the last four months allowed us to move quickly while also focusing on the Toys “R” Us customer-first vision.”

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