The 10 eCommerce Trends That Will Define Retail in 2020

Amazon hits a wall, China’s rising digital influence, in-store facial recognition, in-fridge delivery… Absolunet unveils the 10 eCommerce Trends that will define the next 12 months.

Absolunet unveils the top 10 eCommerce trends to watch for in 2020, developments that brands and retailers need to consider to bridge the gap between how they sell and what their customers expect in the digital economy of tomorrow.

Since 2015, Absolunet’s 10 eCommerce Trends report has predicted the following year’s eCommerce Trends with an impressive 87.5% accuracy rate.

As one of North America’s leading eCommerce agencies with retail and B2B clients that include one of America’s biggest shoe brands, one of the largest brewers in the world as well as brands and retailers in home decor, sporting goods, automotive, HVAC and many, many more, Absolunet has a front row seat when it comes to digital commerce developments.

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The 10 eCommerce Trends that will define 2020 are:

1. AMAZON STOPS BEING UNSTOPPABLE
   Cracks are starting to appear in the eCommerce conglomerate’s previously impenetrable armor.
2. MALLS BEGIN THEIR COMEBACK
   Out with the tired park-and-shop formula, in with the modern interaction and experience-based destination.
3. OUR IN-STORE BEHAVIOR WILL BE LINKED TO OUR ONLINE DATA
   Facial recognition and device tracking transform in-store visits into valuable data as merchants get closer to true omnichannel.
4. THE SHIPPING WARS BEGIN
   Fast & free shipping will be an option for every merchant.
5. CONSUMERS BEGIN SELLING THEIR OWN PRIVACY AND DATA
   The Rise of Privacy by Design + consumers choosing which brands can access their information.
6. CHINA’S RISING DIGITAL INFLUENCE
   The world leader in digital commerce will unleash its shoppers and technologies on the world.
7. THE YEAR OF DISTRIBUTION CENTERS
   Fulfillment, order management and logistics are the new battleground for the digital consumer
8. REACHING PEAK ADS
   Brands and retailers start looking beyond the Google/Facebook duopoly
9. IN-FRIDGE, IN-CAR AND IN-HOUSE DELIVERY
   Merchants take delivery into people’s vehicles, households, and appliances
10. HELLO, INTERACTIVE EMAIL
    The inbox is the new browser

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“After years of innovation and technology selection, brands and retailers are now competing on speed, efficiency and simplicity of experience – all the while juggling increased data, accessibility and privacy concerns.” says Charles Desjardins, Absolunet Executive Vice President. “Commerce has transcended physical and digital channels, the “e” in “eCommerce” is becoming superfluous. We hope the 10 eCommerce Trends report helps retailers, manufacturers and distributors gain valuable insight and helps them choose the right strategies and partners to bridge the eCommerce gap.”

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