Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing

Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing. Carino will focus on helping prospective clients across verticals assess their needs and design solutions that deliver high-value outcomes. Wallace will work closely with existing clients as his team innovates and executes digital marketing campaigns that drive business growth.

Marketing Technology News: IDTechEx Research on Virtual Reality: To Be or Not to Be

“Morgan is a tremendously creative digital marketing professional whose campaigns have made huge impacts for his clients, and Bill is one of the finest sales minds in the business. With them on board, Boston Digital is well-positioned to deliver on our growth strategy and enable clients to take full advantage of the Impulse Generation’s buying power,” said Peter Prodromou, President of Boston Digital. “Today’s Impulse Generation, which spans all ages, is smartphone-dependent and, as a result, more impatient, makes quicker decisions, and has shorter attention spans. This means clients need to double down on mobile in order to deliver content that converts. Morgan’s and Bill’s expertise will help us continue creating impactful websites for clients, while racking up strong results with activation campaigns that deliver the right content, how and where people consume it.”

“I joined Boston Digital because of their vision of transforming digital marketing with a technology-driven, mobile-first approach, and their commitment to helping clients increase revenue with smart, creative campaigns,” said Wallace. “I’m excited to work with Boston Digital’s great pool of talent as we use content creation, organic search, paid media, and other marketing channels to deliver the kind of results that wow clients.”

Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers

“Boston Digital is a unique agency. Its size, expertise, and independence enables it to deliver a full set of digital marketing solutions that scale when clients need to, in a very tightly orchestrated and personal way. This is exactly what clients need—and what they have such a hard time finding,” said Carino. “I’m looking forward to helping Boston Digital expand its reach and provide exceptional digital marketing services to businesses throughout the US.”

Bill Carino is a digital solutions sales and marketing professional with over two decades of experience. He started his career on the delivery side, leading technical solution engagements for top marketing services provider Epsilon (now part of Publicis). He then moved into sales roles at agencies including 89 Degrees (now Iris Concise) and R2interactive, where he helped clients design and develop digital marketing solutions that delivered significant returns on their investment. Bill welcomed many new clients into the agencies he worked for, including FCA/Jeep, Dow Jones, MIT, Hilton Grand Vacations, Westpac Bank (AUD), Tribune Publishing, Perdue Farms, and Shriner Hospitals for Children. He holds a J.D. degree from the Mass School of Law and a B.S. from the University of Massachusetts/Lowell.

Morgan Wallace is a digital marketing strategist with more than 14 years of experience. Prior to Boston Digital he was Director of Business Development and Digital Strategy for Audacity Health. He also held posts at MarketMuse and Evolve Digital Labs, among others. During his career, Morgan created marketing and commercialization strategies and led campaigns that helped businesses such as Merck, Charter Communications, Enterprise Holdings Inc., Emerson Electric, Johnson & Johnson, Pfizer, Washington University, and Siteman Cancer Center maximize value from their brands and products. He holds an M.B.A. from the New York University Stern School of Business and a BA from the University of Chicago.

Marketing Technology News: Ceros Launches MarkUp, A Visual Commenting And Design Collaboration Platform