Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Target Data (Customer Experience), Button (Mobile commerce), Contentstack (Content Management), Commvault (Data Management), and C3.ai (Artificial Intelligence).

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue through Omnichannel Experiences and E-commerce

Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today.

Button Welcomes Bnext As Its First Partner in Southern Europe: Enabling Users to Shop and Save Money With Leading Brands Like AliExpress and Groupon

Button, the leading mobile commerce technology company, announced its partnership with Bnext, the biggest mobile-first neobank of Spain. Starting, Bnext users can seamlessly shop and save money with the largest brands including AliExpress, Groupon, and Black Limba, powered by Button’s technology. Through this partnership with Button, Bnext achieves a higher engagement with its users by giving them an added incentive to open the app every day to find savings on daily spend—fueling the company’s rapid growth in Spain and Mexico, the country through which they have begun their expansion in Latin America.

Contentstack Wins Second Consecutive Gold Stevie Award in Content Management Solution Category

Contentstack, the leading Content Experience Platform, announced the company was named a Gold Stevie® Award winner by the 18th Annual American Business Awards® in the Content Management Solution category. The Stevies judges are executives from all over the United States and they scored organizations on qualities such as innovation, integrity, effectiveness, creativity and growth. Judges specifically highlighted Contentstack’s “best in class integrations” and the ability for business users to easily access “key capabilities and drive content delivery across different channels and devices.”

Commvault Announces Agreement with Starboard

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced that it has entered into an agreement with Starboard Value LP and its affiliates (“Starboard”), an investment firm which owns approximately 9.3% of Commvault’s outstanding common stock.

Koch Industries Selects C3.ai as Enterprise AI Platform

C3.ai, a leading enterprise AI software provider for accelerating digital transformation, announced that Koch Business Solutions, LP (“Koch”), an affiliate of Koch Industries, Inc., has selected C3.ai, an artificial intelligence (AI) platform to enable and accelerate digital transformation at enterprise scale.