Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria

Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics, customer care and marketing teams to work together to design, monitor, analyze and orchestrate omnichannel experiences.

In the report, Forrester states, “Pointillist uses AI to optimize journeys and scale journey management programs…Pointillist works closely and quickly with clients to use the data they have, integrate an initial set of data sources, create the right journey nomenclature, and pick a specific business case to start proving the value of a journey-based approach.”

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The report also states, “The platform’s AI engine continuously scans customer behaviors and KPIs for obstacles and opportunities to optimize journeys…The platform has a robust dashboard that can be used to monitor KPIs across stages of the customer life cycle and uses a flexible canvas to organize, plan, and share journey projects.”

The report further states, “Pointillist integrates with campaign management systems, marketing automation tools, email management software, call center systems, and data visualization platforms to help drive KPIs like web sales, repeat sales, return rate, paid media impact, NPS, and customer lifetime value. It is a good fit for companies that have done a fair amount of journey mapping, have a robust VoC program, are looking for flexible integration of their data, take a metrics-based approach, and need strong journey visualization and analytics to drive their CX program to the next level.”

Among the 11 vendors evaluated, Pointillist attained the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria.

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“We believe that being named a Leader in The Forrester Wave™: Journey Orchestration Platforms confirms what we continually hear from our rapidly growing family of clients and partners,” said Steve Offsey, Vice President of Marketing at Pointillist. “Enterprise companies are choosing Pointillist because it enables them to improve customer experience and achieve their business goals, such as boosting revenue and customer lifetime value, while reducing churn and cost to serve.”

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