Customers using Experian’s digital identity and fraud risk platform, CrossCore, can now seamlessly connect with Microsoft Azure Active Directory External Identities. This integration allows Microsoft customers to benefit from Experian’s identity verification, fraud prevention, and authentication solutions to limit fraud losses and reduce unnecessary customer friction.

“Businesses need to be able to provide varying levels of authentication based on the level of risk, without causing unnecessary customer friction and inconvenience,” said Marika Vilen, Experian’s senior vice president of Global Identity & Fraud Solutions. “Integrating with Microsoft Azure Active Directory gives more companies of all sizes easy, seamless access to the capabilities and tools they need to digitally identify customers with confidence.”

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Businesses need to have confidence that their customers, employees, and suppliers are who they say they are. Experian’s identity verification solution, now available to Microsoft customers, addresses this need first by combining Experian’s rich data assets with identity insights and capabilities from its curated partner ecosystem. Advanced analytics are then applied to these intelligence signals, providing businesses with identity risk assessments and the confidence to make real-time decisions. This enables businesses to adjust their policies to allow verified customers through and apply additional step-ups for added protection only when necessary.

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“We are pleased to announce that our customers can now use Experian’s CrossCore within Microsoft Azure Activity Directory experience,” said Sue Bohn, Partner Director of Program Management, Microsoft Identity Division, at Microsoft Corp. “Now our customers have new ways to enable real-time identity verification and enhanced risk-based authentication, leading to improved customer experience and more secure user journeys.”

Azure Active Directory External Identities enables organizations to secure and manage customers, business partners, and citizen access to the web and mobile applications, enabling service providers to add and customize user identity services for registration and login purposes to their apps.

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