LADx is LADbible Group’s latest digital video advertising offering, that seeks to address key industry concerns such as wasted ad-spend and transparency head on

LADbible Group, the world’s largest and most engaged social publisher, has launched LADx, a revolutionary streaming-based video advertising format, in its first ever B2B media campaign starring comedian Jimmy Carr.

The campaign created by LADbible Group’s marketing team and in-house creative agency Joyride, is running in the UK from today, across social media, display, search and with a targeted spend push.

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The campaign will run until the end of November and aims to show how LADx addresses industry issues surrounding transparency, performance and brand safety in display advertising head on whilst offering a solution with LADx. 

Jimmy Carr, LADx expert said: It’s pretty good… it’s great…it’s absolutely brilliant!  

LADx is a high-performance advertising product which uses adaptive streaming technology [like that which is used by Netflix and YouTube] to deliver ads 25 times quicker and in HD quality. Clients will only pay for completed views [advertising will be 100% in view until completion], which will result in this product being at least 40% cheaper than competitive units, all in an IAB Gold Standard Accredited brand-safe environment. All campaigns will be strictly guaranteed-only to ensure full supply chain transparency and focused on performance across LADbible Group’s websites [combined monthly unique users of almost 68 million]. 

LADx can be bought exclusively from LADbible Group and offered via two bespoke mobile video ad formats on LADbible, Tyla, UNILAD, GAMINGbible and SPORTbible websites.

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