IMI Hydronic Engineering Selects Confirmit To Boost Customer-Centricity

Leading HVAC provider launches touchpoint-based CX programme to drive growth

IMI Hydronic Engineering, the industry-leading provider of innovative and reliableHVAC solutions, has selected Confirmit Horizons as the platform to support its new customer experience (CX) programme.

IMI Hydronic Engineering is working with Confirmit to build a series of surveys that will deliver a clear picture of the customer experience across key touchpoints throughout the customer journey. Surveys will be automatically triggered through an integration with the company’s CRM system.

Marketing Technology News: MagicLamp Software Announces Armand Lange as Vice President of Sales

Peter Agneborn, Director of Sales, IMI Hydronic Engineering explained: “We already have a good view of our long-term customer relationships, but it’s vital that we understand how we are winning business, and which touchpoints are critical to our success. By capturing feedback from customers and prospects at key stages – such as after receiving a quote or post-installation – we can ensure that we improve our approach to offer a better experience to our clients so we can win and retain more clients.”

IMI Hydronic Engineering is already up and running with the solution, which is operating across 3 key countries. The programme supports survey creation and deployment, tailored reporting to dozens of IMI team members, and alerting to enable the team to take immediate action based on feedback.

Marketing Technology News: Now, One WhatsApp Business Account for Omnichannel Messaging and Experience Management

Peter Agneborn said: “It was very clear that Confirmit was the right partner for us. Not only could they support us in integrating with our existing CRM system, but they were also able to support us to get started. This is an important initiative for us as we strive towards our vision of delivering great customer service, so being able to work with an agile, supportive and expert team at Confirmit has been fantastic.”

Tim Hannington, Chief Revenue Officer at Confirmit added: “We’re delighted to be working with the team at IMI Hydronic Engineering. Their commitment to continuous improvement to exceed customer expectations is clear evidence of how they place their clients at the centre of their operational drive to succeed. We’re proud to partner with them and look forward to supporting their growth and success out into the future.”

Marketing Technology News: ConsumerTrack Celebrates Growth with New Expansion in Hawaii