Nativex Joins the TikTok Marketing Partner Program

Nativex, a leading mobile-first advertising platform dedicated to driving ROI, announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. This partnership demonstrates Nativex’s status as a leader in the mobile marketing space.

Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships

Nativex’s XMP platform offers a streamlined approach to achieving results on TikTok. Through the XMP platform, users can create, distribute, and manage all workflows associated with their campaigns. Users have total transparency into the creative content of a given campaign, and can fully automate creative and campaign management across TikTok and other major advertising platforms. Additionally, features such as batch and template-based ad creation allows advertisers to quickly and easily scale campaigns. This news showcases Nativex’s commitment to pioneering solutions that move clients’ businesses forward.

Marketing Technology News: Spindustry and Znode Announce New E-commerce Partnership

“Marketers and advertisers realize the new audience engagement opportunities surrounding TikTok, and are fighting for a way in,” said Jin Ye, head of XMP, Nativex. “This partnership ensures marketers and advertisers can better execute campaign initiatives through TikTok and achieve greater results. We’re pleased to deliver the tools that meet our community’s growing needs, and ultimately benefit their bottom line.”

Marketing Technology News: Bluevine Capital Chooses Medallia For Experience Management