The expansion includes promoting Robin Clayton to Managing Director and appointing Alicia Arnold as Managing Director

fifty-five, a new breed of data company that helps brands leverage data and technology to improve marketing, advertising and the customer experience, is adding to its leadership ranks as part of its U.S. expansion. The company is promoting Robin Clayton to managing director and appointing Alicia Arnold to managing director. Both Clayton and Arnold will report directly to Hugo Loriot, partner at fifty-five. This expansion comes at a time when updates to consumer privacy laws and third-party tracking are impacting advertising leaders globally.

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“We are thrilled to be announcing the promotion of Robin and the appointment of Alicia,” said Hugo Loriot, partner at fifty-five. “They both bring extensive industry knowledge and will play critical roles in the success of fifty-five in the U.S. and in our efforts to continue to grow our footprint globally.”

In her new role, Arnold brings 20 years of award-winning experience working at the intersection of digital, marketing, and technology. Arnold will be responsible for overseeing the operations and performance of fifty-five in the U.S. across new verticals, delivering on business strategies, nurturing talent, enhancing the culture, and growing the fifty-five footprint. Prior to joining the team, Arnold founded a global consulting firm and held client leadership and executive roles at Cognizant, Forrester, and Hill Holliday. She is also a member of the Customer Experience Professionals Association and volunteers with the CXPA Boston Marketing, Community Engagement, and Event Planning team.

“At fifty-five, we have the opportunity to shape the future and leave a lasting imprint. Technology and data are transforming how brands connect with their customers. Whether B2B or B2C, data and technology are front and center,” said Arnold. “fifty-five is at the forefront of that change and I cannot wait to see where our team takes the company.”

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Clayton has worked with fifty-five for the last two years, most recently holding the position of executive director where she led the U.S. consulting practice and was responsible for overall client delivery and growth across accounts, building BrandTech partnerships, managing the U.S. consulting team, and driving a data-driven performance agenda. In her new role, Clayton will focus on balancing growth with building out the right team and organizational structure to sustain and enable that growth. Throughout her time with fifty-five, Clayton has been an instrumental part in generating awareness for fifty-five while delivering quality work to build out case studies and credentials.

“I am thrilled to be expanding my career with this amazing team,” said Robin Clayton. “I am looking forward to building on the incredible work we’ve been doing over the last two years, delivering innovative data transformation work with amazing clients, attracting great talent, and taking the time to foster team culture and spirit so it’s embedded in our work products.”

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