Leading predictive marketing & analytics provider, AnalyticsIQ, can provide Snowflake users with B2C, B2B & custom audience data for analytics and modeling

AnalyticsIQ, the leading provider of predictive marketing data, today announced an expanded relationship with Snowflake, the Data Cloud company. AnalyticsIQ will now make its B2C and B2B data available through the Snowflake Data Marketplace. Through this integration, organizations of all sizes and across all industries will have access to thousands of AnalyticsIQ’s powerful, predictive data points. Snowflake users can tap into the power of this data for first-party audience enrichment, custom analytics, predictive modeling, digital targeting, and measurement.

Marketing Technology News: Top Corporate Executives Expect Rising Costs and Major Business Changes as Pandemic Continues

By joining our marketplace, Snowflake customers will be able to take advantage of our ‘try before you buy’ capabilities so they can evaluate data, including AnalyticsIQ’s.”— Adrian Bolosan, Snowflake

“Our data is incredibly valuable. But what’s wonderful about our integration with Snowflake and the data collaboration capabilities they offer users is that organizations aren’t handcuffed to a single data source,” says Margo Hock, VP of Strategic Partnerships at AnalyticsIQ. “Snowflake Data Marketplace makes it simple for users to not only access the specified data AnalyticsIQ data points they need, but they can easily blend together additional niche data sources and connect it to their own first-party data,” adds Hock.

Marketing Technology News: Martech Interview with Amy D. Love, CMO of SambaNova Systems

Snowflake’s approach to managing large amounts of data on a single, integrated platform means that brands who wish to use AnalyticsIQ’s data will be able to access the data offline, online, and even through tokenization partners with ease. Users will experience a streamlined purchasing process and recognize cost-savings through seamless, scalable data storage. As part of AnalyticsIQ’s participation in the Snowflake Data Marketplace, companies can also work directly with AnalyticsIQ to develop custom data assets and audiences.

“We are thrilled to have AnalyticsIQ join the Snowflake Data Marketplace. Our company is committed to helping data consumers access the best of the best data providers,” shares Snowflake Industry Principal for Media & Entertainment, Adrian Bolosan. “By joining our marketplace, Snowflake customers will be able to take advantage of our ‘try before you buy’ capabilities so they can evaluate data, including AnalyticsIQ’s, and then seamlessly upgrade to the full dataset when they’re ready,” states Bolosan.

Marketing Technology News: Online Product Sampling Booming Globally: SoPost Gears Up to Launch Industry Leading Sampling…