Linnworks Announces Majority Investment from Marlin Equity Partners

Investment to accelerate Linnworks’ growth and solidify its leading market position among middle market and enterprise brands

Linnworks, a leading commerce automation platform, today announced that Marlin Equity Partners (Marlin), a global investment firm with over $7.6 billion in capital under management, has made a majority growth investment in Linnworks. The investment is set to scale Linnworks’ product capabilities and accelerate the company’s global expansion. Linnworks CEO, Callum Campbell, will continue to lead the company’s day-to-day operations.

Marketing Technology News: NP Digital Announces Guy Jarvie as SVP of Performance, Australia

Founded in 2010, Linnworks enables brands and retailers — from small-and-medium to large enterprises — to grow and connect their online selling channels, automate product listings, orders, and inventory management, and establish total commerce control. In a recent study conducted by Linnworks, The Effortless Economy: A New Age of Retail, 76 percent of consumers cite convenience as a top priority when it comes to online shopping. From product discovery to delivery, Linnworks enables brands like Ford, Disney, and Reckitt to offer convenient customer experiences through the ability to sell wherever their customers are and manage their commerce operations in a centralized location.

“In order to capture every revenue opportunity, brands are recognizing the need to not only increase the number of channels they sell on but also integrate those channels for a frictionless, more personalized customer experience,” said Callum Campbell, CEO of Linnworks. “With Marlin’s shared vision and support, we are excited to expand our offerings and deepen our capabilities to support our customers’ evolving needs and enable brands to scale.

Marketing Technology News: MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Initial growth capital will be used to expand Linnworks’ product suite, advance its core platform, and develop deeper intelligence capabilities. The investment will also support Linnworks’ continued expansion in North America and Europe to further enable brands in these regions to maximize customer acquisition as omnichannel shopping continues to gain traction. In fact, according to Statista, the use of digital devices before or during shopping will influence 58 percent of sales by 2022. Furthermore, omnichannel shoppers spend 15 to 20 percent more than the average consumer, according to multiple studies.

“The commerce landscape is changing, and Linnworks is paving the way for scalable, agile, and resilient operations for brands and retailers in the future,” said Roland Pezzutto, a principal at Marlin. “Having been bootstrapped to date, Linnworks’ compelling value proposition and exceptional leadership has facilitated early success and positioned it as a strong market leader in the space, and we look forward to supporting the company in its next stage of growth.”

Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital