commercetools Acquires the Leading Composable Frontend Platform Frontastic

First acquisition post Series C funding will help merchants accelerate move to modern commerce

commercetools, the pioneer of the headless commerce movement, today announced the acquisition of Frontastic, makers of the Composable Frontend Platform that allows brands and retailers to create outstanding shopping experiences across multiple channels. The acquisition comes after commercetools announced its Series C funding round in September as the company focuses on broadening the reach of its game-changing commerce technology for creating differentiated user experiences.

Frontastic provides modern frontend technologies for better commerce sites. Dubbed a Composable Frontend Platform, it enables brands and merchants to quickly build unique experiences and lets enterprises enter new markets and launch products faster without needing herds of developers. It is used by international brands such as Universal Music, Flaconi and APG & Co.

Marketing Technology News: Melissa Hammerle Appointed President of Intelex Technologies

“We’ve been partnering with the Frontastic team since the very beginning and see a huge market opportunity for their Composable Frontend Platform around the world,” said Dirk Hoerig, CEO and co-founder of commercetools.  “With this powerful combination, we’re bringing the MACH (Microservices, API, Cloud and Headless) movement to the mid-market as well as to digital business teams so that more companies can benefit from modern commerce experiences.”

“We’re excited to become part of the impressive commercetools growth story,” said Thomas Gottheil, CEO and co-founder of Frontastic. “We created Frontastic to help enterprises build the best shopping experiences – regardless of which commerce platform they use. By joining forces with commercetools, we can support even more brands on a global scale.”

commercetools, which made the exclusive 2021 list of unicorn companies recognizing privately held companies worth over $1 billion, has experienced accelerated growth in the past year with recent customer wins including Alcon, BASF, Debenhams, Direct Wines, Inc., Express, Inc., The LEGO Group, L.L. Bean, Screwfix (a Kingfisher Group company), Volkswagen Group and Zenni Optical. With the addition of the Frontastic Composable Frontend technology to the company’s product line, commercetools is building a broader portfolio of commerce technology services to support global enterprises and reinvent ecommerce.

Marketing Technology News: MarTech Interview with Matt Pantana, SVP of Product at Unanet AE