Legible Announces Appointment of Wai-Ming Yu as Chief Revenue Officer (CRO)

Legible Inc., a browser-based, mobile-first, globally distributed eBook reading and publishing platform, is excited to welcome Wai-Ming Yu as Legible Inc.’s new Chief Revenue Officer (CRO). Ms. Yu will begin on January 4, 2022.

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“On behalf of our entire Legible team, I am both excited and honored that Wai will be joining us as our new CRO”

An accomplished senior executive with over twenty-six years of global experience in profitably building, growing, and running multi-million-dollar businesses, Ms. Yu brings a strong track record of achieving profitable growth through business, digital, and technology transformations; product innovations that deliver delightful customer experiences; and high value sales, branding and marketing strategies.

“On behalf of our entire Legible team, I am both excited and honored that Wai will be joining us as our new CRO,” said Legible’s CEO, Kaleeg Hainsworth. “Wai’s extensive experience in both marketing strategy and in driving profitable business growth, as well as Wai’s understanding of Legible’s business, our values, and our brand, will allow us to accelerate our vision of becoming the Internet of Books.”

Ms. Yu has previously served as a Partner/Managing Director of Accenture, as the Chief Digital, Product, and Marketing Officer at the Ontario Lottery and Gaming Corporation, as the Chief Revenue Officer at PureFacts Financial Solutions, and as the President and CEO of ALVALUE Consulting where she advised various organizations on their growth journeys.

“I’m thrilled to join the Legible team of deeply talented digital technologists, publishers, authors, and book lovers,” said Ms. Yu. “This is a team of people with a common cause, which is to spread the magic of knowledge, the excitement of new adventures, and to enable human connection through beautifully written words. A company is a living organism with a heart. At the heart of Legible are people with integrity that embody its mission and values—to make beautiful digital books that are globally accessible and sustainable for our earth. This is a mission that I connect with, and I’m delighted to be part of.”

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“Books are a uniquely portable magic” – Stephen King

Legible was created to usher in the future era of eBook reading and publishing through its browser-based, mobile-first, globally distributed eBook platform available to book lovers all over the world.