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mobile-first

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

Why Millennials Gravitate Towards Minimalistic Branding

While doing business, the design of your website is a key factor that you ought to look into. This is mainly because if the business lacks its website design, many people may just decide not to carry out business with you. research has revealed that a large percentage of the people in business rely on the website design to determine the credibility of the particular business. The research has also revealed that the manipulation of a simple website is better compared to the use of complex websites. There are several…

TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

Mobile Attribution Myth Busting: Mobile App to Site Tracking

Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a number of concerns and questions regarding mobile attribution that arise over and over again within our industry. It’s high time these be debunked once and for all. As mobile advertising grows, so do misconceptions and myths. Unfortunately, these myths can hold up programs and be a source of frustration across all teams. Ninety percent of today’s existing data was created in the last two years,…

Design Systems Will Build the Future of Customer Experience

Business Stakeholders Are Increasingly Understanding the Importance of Providing an Outstanding Customer Experience. But How Do They Collaborate with Marketers to Take Their Products and Services in the Right Direction? Design Systems Might Just Be the Pied-Piper for Futuristic Customer Experience Endeavors "You‘ve got to start with the customer experience and work back toward the technology - not the other way around." -Steve Jobs An enterprise’s ability to provide optimum customer service will decide the success of…

Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes Lions

Data Is the New Creative; Creatives Need to Shift or Be Shifted Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at 2018 Cannes Lions Festival of Creativity. "Consumers are interacting with brands how they want when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy).…

TechBytes with Jonathan Liew, Strategy Director, Fetch

Jonathan Liew Strategy Director, Fetch Most users dislike seeing ads on their mobile, and yet mobile advertising is set to represent more than 70% of the entire marketing ad spend in the US. As consumers continue to spend exponentially higher time on their mobiles, it's time to serve such consumers with better experiences, which positively influence business outcomes. To understand how marketers can better deliver meaningful mobile experiences, we spoke to Jonathan Liew, Strategy Director at Fetch.Tell us about your role…

How Bloggers Can Expand Revenue Quickly and Efficiently: 4 Learnings Coming from Ungagged London

London Tech Week is rapidly becoming a “must attend” for those of us in digital marketing space; seemingly out of nowhere it may soon contend with an influx of travelers and knowledge seekers as SWSX, with multiple tech-related conferences featuring everything from large headlining companies such as Microsoft with a broad horizon view of our tech future to smaller and more nimble SaaS players such as Intellifluence with what a practitioner can be doing today. Focusing on the now is exactly what one can expect to see…

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

Greg Gifford Vice President, Search, DealerOn The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to Greg Gifford, Vice President of Search, DealerOn to figure out the latest trends in local SEO and how SMBs can benefit from it. Tell us about your journey at…

UnGagged TechBytes with Bastian Grimm, Director Organic Search, Peak Ace

Bastian Grimm Director Organic Search, Peak Ace The much-awaited UnGagged conference is to be held in London from 11-13 June, 2018. Designed to uncover some of the biggest and most profitable opportunities in digital marketing, UnGagged features a host of speakers and experts who would give the latest on SEO and how to leverage it to boost your business. We spoke to  Bastian  Grimm, Director, Organic Search, Peak Ace to figure out the latest trends in mobile SEO and search. Could you tell us about your journey at Peak…

TechBytes with Ben Tyson, Senior Vice President, StudioNow

Ben Tyson Senior Vice President, StudioNow In their current state, video marketing platforms are gaining massive traction by virtue of a marketer's need for analytics and measurement. To better understand this dynamic state of video technologies and the role of marketing teams in creating mobile-first video personalization, we spoke to Ben Tyson, Senior Vice President at StudioNow. Tell us about your role at StudioNow and the team/technology you handle. At StudioNow, we aim to make content production a more…

TechBytes with Ari Saposh, VP, Data, oneAudience

Ari Saposh VP, Data, oneAudience Mobile users are growing exponentially. The rising trend of mobile-first businesses has marketers on alert. Every second, there are millions of mobile moments occurring across the globe, that could be a potential insight into a customer's (or segments) purchasing behavior, demographics, emotion, and even influencer capabilities. To better understand the dynamic state of mobile audience intelligence, we spoke to Ari Saposh, VP, Data,  oneAudience. Tell us about your role at one…

Forget Mobile First, It’s Now Social First

If you’ve been a part of the digital marketing world in the last few years, you’ve undoubtedly heard the term “mobile first.” In 2018, where in the US, we are rapidly approaching 200 million social network users (only 32 million behind the entire US TV audience and more than double the number of adult magazine readers, according to eMarketer), we find ourselves at a pivot point in digital marketing planning and execution. Forget mobile first; we are now living in a social-first world. The meaning of “social first” Much…