Launch follows strong growth and deepened commitment to global expansion and partners

LogMeIn, Inc., a recognized leader in remote-work technology, announced today it has rebranded as GoTo to reflect its deep dedication to making IT easy, anywhere. GoTo’s announcement goes far beyond a new name and logo, as the company is launching a simplified product portfolio with a single application and two flagship products: the all-new IT management & support product, GoTo Resolve, and a new experience for the unified-communications-as-a-service (UCaaS) product, GoTo Connect. These products are united by a single application, administrative system, and converging user experience. The company has also launched a new partner program to further enable its growing ecosystem of partners around the globe.

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The evolution comes from listening to its nearly 800K customers, over one billion people joining meetings, classes, or webinars, and half a billion connections on the company’s remote access and support tools. Their lives and their businesses have been forever changed by the pandemic, and GoTo is committed to empowering these small and midsize business (SMB) customers to drive simplicity and ease with its flexible-work tools, while focusing on affordability. With a new partner program and upcoming global expansion, this launch builds on the company’s strong growth, 99.9% uptime, and experience with zero trust security.

“This announcement follows a yearlong internal company transformation with significant investment in innovation, unification, and global go-to-market efforts. While many providers in the space only solve for one point solution, GoTo is bringing together IT management & support and communications in one application in a completely new and unique way,” said Mike Kohlsdorf, GoTo President and CEO. “GoTo and the new portfolio better represent the company and our commitment to SMBs. We understand their particular challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments.”

A New, Unified IT Tool Portfolio
GoTo’s launch is more than a rebrand, as the company announced a new application combining support and communications products, with its new flagship IT management & support product, GoTo Resolve, and a new flagship unified communications product, GoTo Connect. While serving distinct but complementary IT needs, the two products are closely linked by a common application, unified admin system, and converging user experiences to simplify day-to-day operations for IT teams and deliver easy, trusted, and intuitive experiences for end-users.

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