Aqfer and FullContact Announce Partnership to Enhance Identity Resolution Capabilities

The partnership enhances data integration between the two organizations and will provide Aqfer’s clients and their customers with access to two of FullContact’s identity resolution products, FullContact Resolve and FullContact Enrich, while opening up access to Aqfer’s lineup of big data marketing solutions to FullContact’s clients.

“​​We are witnessing a shift in demand. Today’s customer requires a personalized online journey that not only serves their needs but also protects their data and privacy,” said Chris Harrison, FullContact CEO. “FullContact and Aqfer’s joint product offering makes it possible for marketers to meet that request, and I’m excited about the limitless opportunities this partnership provides.”

Identity resolution – the process of analyzing consumer data from across an organization’s entire marketing and advertising ecosystem and tying together the various unique identifiers to create a single, unified, real-time profile for each consumer – has become critical to marketing success in recent years due to the growing number of devices and touchpoints now found in the typical consumer journey. But without the right identity resolution and data enrichment capabilities, such as identity graphs and identity spines, it’s nearly impossible to piece together complete profiles, resulting in inefficient marketing efforts.

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This partnership gives Aqfer clients access to FullContact’s robust identity graph, which when combined with clients’ first-party data and other supported third-party identity graphs available in Aqfer’s ecosystem provides brands with a complete 360-degree view of their customers. This will provide Aqfer clients and their customers with a full-spectrum identity of consumers (name, email and mailing address, cookies, and more) to pair with consumer demographics, touchpoints, devices used, behaviors and preferences, consumer journey information, and more. This in turn provides an all-encompassing view of today’s consumers and improved audience match rates that together help to greatly improve campaign reach and effectiveness while lowering campaign spend.

FullContact Resolve expands your ability to do this by unifying fragmented identifiers and linking customer and prospect data to one obfuscated, secure, and portable persistent ID. FullContact Enrich further augments data by transforming a single identifier like an email or a phone number into a single person, empowering marketers to achieve more authentic brand engagement, greater loyalty, higher LTV, and improved ROI.

The partnership provides FullContact clients streamlined access to all of Aqfer’s first-party marketing data management products. This includes – among others – aqfer Marketing Data Platform, its next-generation data lakehouse, and aqfer Universal Tag, its ultra-low latency and fully regulatory-compliant tag management solution.

“FullContact is one of the industry leaders in privacy-safe, real-time identity resolution, and we’re absolutely thrilled to be establishing this partnership with them today,” said Dan Jaye, CEO and co-founder of Aqfer. “With FullContact’s identity resolution solutions available in the Aqfer ecosystem, we’re now able to provide our clients and their customers with more trustworthy consumer data that will lead to an enhanced level of audience enrichment. As a result, our clients and their customers will gain a greater understanding of consumer touchpoints, behaviors, journeys, and more, which will lead to improvements and enhancements in critical marketing/advertising areas like content personalization, cross-device engagement, audience retargeting, and more.”

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