SquareStack Announces Partnership with G2

SquareStack will Provide Small Business Owner Subscribers Access to the G2 Business Software Reviews

SquareStack, the Business Apps Command Center for Small Business, and G2, which provides direct user software reviews, have partnered to bring G2’s world class review platform to SquareStack’s Small Business members and subscribers. SquareStack is a SaaS platform company that helps small business owners consolidate and manage their many software applications in one system, via single sign-on and a real-time dashboard, the SMB can efficiently utilize all their apps and see all the key metrics of the enterprise.

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G2 continues to build on its global leadership role in providing direct user software reviews across a multitude of categories. While businesses of any size find the G2 reviews valuable in their software purchase decision making process, SquareStack sees the value of these insights for the smaller business and will provide access to the entire G2 review library to all its users.

“The SMB is now relying critically on their tech stack,” says Bill Furlong, CEO and Cofounder of SquareStack. “The cloud is becoming ubiquitous and an access requirement for any business. The SMB needs more feedback to make smart decisions on changing out or adding new software. Enter our partnership with the leader, G2 and their ability to provide guidance to the needs of our customers”, says Bill Furlong CEO and Cofounder.

“G2 is working with a number of partners in specific market segments and SquareStack’s singular focus on the small business audience provides us a channel to better serve this marketplace,” says Natalie Rojas, G2 Strategic Alliances Manager. “Also, we are interested in working with innovative new companies in our local community. SquareStack checks all the boxes.”

SquareStack is distributed mostly via its partnerships with associations and business media companies. The US Chamber of Commerce, Green Industry Professionals, Talinity, Bank Breezy, and Sunshine Enterprises represent some of the Company’s partners.

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“Our users are constantly wanting to learn more about how technology can accelerate their business,” continued Furlong. “G2 will provide this additional perspective by tapping into reviews across every category and functional area of a business. As we scale, our users in specific industries will also add their own reviews into theG2 library. Imagine if you are a salon owner and want to assess your current CRM solution, G2 will provide access to thousands of reviews on hundreds of brands. Then they can also vet those reviews and see what a fellow salon owner may have to say. What can be better than a peer level review?”