BlueConic, the world’s leading pure-play customer data platform (CDP), announced it will host an Adweek webinar, “Customer Journey Orchestration as a Cookie Alternative: How Vanarama Identified Actionable Behavioral Insights” on April 7, 2022 at 1:00 pm ET.

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Kalpokaite and Peterse will share how Vanarama’s transition from third- to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

Who: Kristina Kalpokaite, Head of Acquisition at Vanarama will be joined by Nicky Peterse, Principal Customer Success Manager at BlueConic.

What: Kalpokaite and Peterse will share how Vanarama’s transition from third- to first-party data provided actionable purchasing journey behavior insights to develop omnichannel marketing tactics.

When: Thursday, April 7, 2022 at 1:00 pm ET.

Why Attend: Everyone aspires to omnichannel marketing, but realizing it can mean vast organizational changes that impact people, processes, and technologies. U.K.-based award-winning vehicle leasing company, Vanarama, found that cookie-based technologies were limiting its focus to one-time customer acquisition. Implementing a customer data platform (CDP) has enabled more robust journey orchestration and analysis over the lifetime of its customer.

Attendees will learn:

  • How unified profiles enable new modes of customer engagement and long-term relationship development
  • Strategies to understand and engage customers along particular stages of their lifecycle
  • Perspective on the advantages of investing in a CDP

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