Evolving Trends in Voice Search

Over the past few years, people have been using text to search online. The trend has shifted to voice search recently, and for the better…

It is more natural for all of us to talk than to click or type, and so, staying on top of voice search trends are also becoming significant day by day. During the pandemic in 2020 – 21, numerous touchless technologies helped to reduce touchpoints and increased safety. Voice search has also been steadily growing with the increasing dominance of smartphones. This new technology is changing how people interact with technology, especially how they interact with their smart devices.

As voice search technology is growing in its popularity, businesses and SEO strategists must identify emerging trends in voice search statistics, here are a few things we found:

1. 8% of today’s market are using voice search while driving, 21.3% during any other activity, 7.5% during watching TV, 5.5% in cooking, and so on.
2. 52% of most voice searches happen in the common family room, 25% in the bedroom, and 25% in the kitchen.
3. Adults are using voice search to seek directions on GPS, dictate texts, check the time, play a song, find out movies, and more.

Voice searches are evolving, people are loving them but they are different from text-based searches. Besides the difference in input methods, information received through voice search is also presented differently. That is why businesses and SEO must modify their SEO strategies to consider these elements/tactics too.

Marketing Technology News: MarTech Interview With Laura Bassett, Vice President, Product Marketing at NICE CXone

In the following section, we will present the top voice search trends to keep note of through 2022.

1. Voice Push Notifications

Voice notifications are essential tools allowing users to engage more with their devices. We have received text message notifications, but now users will be used to receiving voice notifications for promotions, reminders, and other brand information. For businesses and marketers, push notifications play a significant role to engage consumers by promoting sales, or specific information on certain products.

2. Voice Search for Local Search will Thrive

Users are increasingly indulging in local searches, and the trend has no sign of a slowdown. Since 2021, consumers are giving voice commands to search for local establishments, restaurants, or locations. Local voice search is going to evolve more in 2022 and beyond. When users search through voice, the search engine suggests the local SEO-optimized voice search entries.

3. Smart Speakers will boost voice search

With Google Alexa and Apple Siri, we are already using some smart speakers which are controlled by our voices. Experts further believe that smart speakers will play a significant role in the years to come as virtual assistants. Predictions say that these smart speakers will be soon used to make hotel and flight bookings, along with other local searches.

4. Advancements in AI and ML in Voice

Artificial Intelligence and machine learning have a profound impact on how we interact with smart devices. RankBrain from Google is a good example to recognize phrases and words to learn the instructions and yield results. There is increasing use of AI and this calls for improvements in algorithms not only for machine learning but also to improve voice search technology.

Marketing Technology News: How Bots Can Negatively Impact Online Traffic

Voice Search and SEO

Modern marketers must innovate SEO strategies to optimize voice search regularly. If your business is seeking attention from the audience, it is time to use voice search SEO.

How do businesses leverage voice technology in 2022?

Here are some ways through which a marketer can elevate his or her SEO game with voice search.

1. Research for the questions being asked

With voice search, users mostly ask questions. Marketers must optimize their voice search so that they can answer their audience. Marketers can find questions that are already ranked. A basic search along with company keywords around “what,” “why,” “where,” and so on can help.

2. Targeting long-tailed keywords

Unlike typing, the voice search keywords are not going to be short. Marketers must optimize their business content with long-tail keywords to deliver relevant and accurate results.

3. Use Conversational language

Voice search has the added advantage of using natural language processing. When a user searches online, it is like asking any other human for answers. While creating conversational language can be tricky, using a technical conversational style can help.

Final Word

While it is true that optimizing voice search in your SEO game can be difficult and time-consuming, the hard work will pay off soon. You can have an experienced and skilled team of SEO persons to work on your voice search to deliver results.

Do not skip hopping onto the bandwagon; voice search is the new normal.

Marketing Technology News: Dynamicweb Presents Webinar on the Warning Signs You’ve Outgrown Your eCommerce Platform