Audiohook Names Sounder its Brand Safety and Contextual Targeting Partner for Podcast Advertisers

Sounder, an audio intelligence platform that builds powerful data solutions to unlock podcast monetization, brand safety, contextual targeting, and discoverability for audio content, announced it will provide its automated brand safety technology and contextual insights to Audiohook, the leading demand-side platform (DSP) for audio advertising. Audiohook will leverage Sounder’s Audio Data Cloud and its best-in-class brand safety solution to ensure advertisers can confidently and transparently invest in the full range of audio content available through its DSP.

Audiohook plans to integrate Sounder data and technology into the full purchase lifecycle for audio campaigns, providing greater transparency to audio advertisers across a wider range of content than previously possible. Prior to the execution of an audio campaign, Audiohook will leverage Sounder data and technology to enable advertisers to set brand safety and contextual targeting parameters as they plan their audio buys. Post-campaign, Audiohook will incorporate Sounder’s brand safety verification and contextual data into the reporting available for advertisers to confirm that media delivered met the appropriate parameters and guidelines.

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“To date, transcriptions only exist for the most popular podcasts, but not for the rest, which greatly limits the supply of brand-safe content for advertisers,” explained Jordan Bentley, Audiohook Founder and CEO. “Sounder’s ability to process and analyze the head as well as the long-tail of audio content for context, brand safety and other key parameters—even for content they’re not exclusively hosting—is a game-changer.”

Sounder’s Audio Data Cloud leverages proprietary speech recognition technology and powerful AI/ML models to enable large publishers to quickly gain access to auto-generated episode ratings, full transcripts, keywords, summaries, topics, and more across vast libraries of content. This actionable data allows publishers to maximize the value of their content catalog. Sounder’s brand safety solution supports the guidance outlined by both GARM and the IAB.

“Our partnership with Audiohook is another powerful signal that advertisers everywhere are looking for third-party brand safety verification and contextual targeting solutions, both for managed and programmatic buys,” said Sounder CEO and Co-founder Kal Amin. “We are proud to help make audio advertising accessible to every marketer seeking to engage a captivated and engaged audience.”

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