Gathr today announced that its end-to-end event management, talent/venue booking, ticketing, merchandise sales, and exhibition platform is the engine that powers “Box Office by SI Tickets,” the innovative self-service event management and primary ticketing solution launched by SI Tickets yesterday.

The “Box Office” ticketing platform is built on top of the Gathr engine, enabling SI Tickets to offer the experience of creating, ticketing, launching, managing and tracking events.

Marketing Technology News: MarTech Interview Series with Aliza Freud, CEO, SheSpeaks

“With Box Office, games, shows and conferences of all sizes can now achieve a superior and more cost-effective solution that includes unmatched visibility on a global marketplace, no hardware costs, free credits for their attendees and Sports Illustrated Tickets as their partner.”

The Gathr platform enables “Box Office” to benefit its partners with pricing that’s up to 50 percent lower than the competition and allows hosts and/or performers to earn a share of resale revenues.

Gathr founder and CEO Scott Glossermanstated, “Having Sports Illustrated as our first white label partner speaks to the experience and the quality of the technology that our team has amassed in this space. We are excited about the reciprocal opportunities that our partnership with SI will provide for the thousands of talent and event organizers within Gathr’s community, including the ability to push tickets to SI Tickets’ 3^rd party ticketing exchange, and to convert tickets into NFT’s — primarily in order to monetize the secondary market.”

“The existing self-service event management sites haven’t evolved fast enough, as they can only list events and provide software to scan a barcode,” said David Lane, CEO, SI Tickets. “With Box Office, games, shows and conferences of all sizes can now achieve a superior and more cost-effective solution that includes unmatched visibility on a global marketplace, no hardware costs, free credits for their attendees and Sports Illustrated Tickets as their partner.”

Marketing Technology News: GigaStar Completes its First YouTube Creator’s Revenue Share Offering, Validates Market Demand