TVadSync And Ranker Announce Groundbreaking Data Deal To Optimize Campaign Outcomes for Entertainment Brands

TVAdSync and Ranker have partnered on a commercial data license agreement that will leverage viewer sentiment data to create laser-focused, highly effective programmatic ad campaigns for leading entertainment bands and streaming video platforms. Ranker Insights is powered by over 1.3 billion fan votes and will give TVadSync access to a valuable targeting layer to reach highly specific audiences based on their favorite movies, shows, celebrities and more.

This long-term commitment comes on the heels of several in-market test campaigns and marks the first commercial license deal to date for Ranker with TVadSync. The agreement allows the two companies to harness the power of Ranker Insights data to give TVadSync the ability to create custom audience segments that regroup fans of highly correlated shows.

Specifically, TVadSync can now create unique, precise audience segments by accessing the Ranker Insights platform, which includes show-level audience correlations, rankings, voting trends and more based on Ranker’s deterministic panel of TV and movie fans.  Additionally, TVadSync will be able to activate these audience segments for the specific needs of customers’ campaigns.

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Chris Fredericks, EVP of sales and strategy at TVadSync, stated: “TVadSync has been a leader and innovator in the data-driven TV ad-targeting space for over a decade. After performing data matching tests to validate that Ranker’s users are actual watchers of the shows they vote on, the two companies found an impressive symbiosis.”

In a fiercely competitive media environment, Ranker Insights and TVadSync are partnering to help combat the multitude of issues facing marketers in today’s fragmented entertainment landscape. Demographic-based segments are inherently messy and far too broad. Social listening data is spotty, incomplete, and increasingly used only within specific platforms themselves. Viewership data is used as well to target consumers, but isn’t capable of reporting show-level preference on major streaming platforms, and watching does not necessarily mean liking. TVadSync now has access to Ranker Insights’ impressive data library, allowing future campaigns to reach exact audiences.

David Yon, SVP and GM of Ranker Insights, added, “Our Ranker Insights platform has made extraordinary strides toward solving the problems associated with targeted advertising over the past few years. We have found TVadSync to be an industry leader in performance advertising and are thrilled they have chosen to partner with Ranker to deliver innovative new audience targeting solutions to their impressive portfolio of clients.We are confident we can help make their already successful campaigns perform even stronger.”

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